Customer Success

How Sophos scales customer success for 600,000 customers

Teresa Anania on predictive customer success, AI-era threat response, and building CS as a revenue engine.

Mar 25 • GTMnow and Sophie Buonassisi

41:57

The 7% Rule: Why AI Is Forcing CS Budgets to Shrink

GitHub’s CS Leader on the New SaaS Endurance Model

Jan 14 • GTMnow and Sophie Buonassisi

52:41

GPT-5 for GTM teams: what changed and great prompts to use

Hello and welcome to The GTMnow Newsletter by GTMnow - a weekly publication by VC firm, GTMfund.

Aug 8, 2025 • GTMnow

Lessons from Canva’s CCO

Part I: Lessons from the top 1% leaders in B2B SaaS.

Aug 1, 2025 • GTMnow

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end…

May 7, 2025 • Sophie Buonassisi

38:54

The State of GTM Jobs: Customer Success

Data report on CS role trends in collaboration with Live Data Technologies and 15 operators

Dec 6, 2024 • Sophie Buonassisi and Jason Saltzman

Build Customer Loyalty in the First 30 Days

3 ways that you can build customer loyalty in the first 30 days

Nov 8, 2024 • Sophie Buonassisi and Scott Barker

Activation Velocity: The KPI You Need To be Tracking in User Onboarding

The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.

Apr 26, 2024 • Scott Barker

3 Ways to Build Customer Loyalty in the First 3 Months

The GTM Newsletter

Nov 10, 2023 • Scott Barker

A New AI Framework for GTM Teams

The GTM Newsletter

Oct 6, 2023 • Scott Barker

PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

The GTM Newsletter

Sep 22, 2023 • Scott Barker

5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow

The GTM Newsletter

Aug 25, 2023 • Scott Barker

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