Growth & Ops

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

3 reasons this unified strategy works, when it works best, and when it doesn't.

Dec 13 •

Sophie Buonassisi

GTMfund’s 3 Areas of Focus for Investing

A common misconception explained.

Nov 29 •

Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market

Nov 1 •

Sophie Buonassisi

and

Takeaways from Pavilion's GTM Summit

Three main themes from an executive conference on all things go-to-market

Oct 18 •

Sophie Buonassisi

and

Build Demand While You Fly the Ship

There’s no such thing as starting too early when it comes to using media to build demand

Oct 4 •

Sophie Buonassisi

and

Growth Channels By ARR Stage: PLG vs. SLG

A comparison between growth channels for product-led growth and sales-led motions by ARR stage

Aug 2 •

Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders

5 sales executives expose widely held beliefs that they think are bull****

Jul 5 •

How to Handle an Unexpected Growth Explosion in SaaS

Navigating go-to-market when growth skyrockets overnight - how SaaS leaders successfully handled hypergrowth

May 17 •

17 Learnings from Go-To-Market Executives on Scaling a Team

Go-to-market executives reflect on the missteps and learnings from scaling a team

May 10 •

When Everyone is Your ICP, Where Do You Start?

How this Workato business unit grew revenue 4X in the first year with a broad ICP and how to replicate this strategy

May 3 •

What Sellers Need to Know About Closing Enterprise Deals

Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals

Apr 12 •

4 Common Mistakes SaaS Companies Make While Scaling Revenue

Here’s how early-stage companies can avoid pitfalls when scaling up

Apr 5 •

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