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The playbook for viral data storytelling
Peter Walker shares how Carta makes data insights go viral — and how you can too.
Feb 7
•
Sophie Buonassisi
2
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The playbook for viral data storytelling
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7 Top CRO Tips on Annual Planning
Annual planning playbook tips from top Chief Revenue Officers.
Feb 3
•
Sophie Buonassisi
6
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7 Top CRO Tips on Annual Planning
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Insight from a $1.3B acquisition and 7 startups
The 4 key considerations for aligning product and GTM strategy to drive growth
Jan 24
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Sophie Buonassisi
10
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Insight from a $1.3B acquisition and 7 startups
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2
What’s actually working to drive growth: Stay ahead in 2025
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
Jan 20
•
Sophie Buonassisi
6
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What’s actually working to drive growth: Stay ahead in 2025
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The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR
Jan 13
•
Sophie Buonassisi
26
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The 5-phase framework that grew Outreach from $0 to $230M ARR
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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
3 reasons this unified strategy works, when it works best, and when it doesn't.
Dec 13, 2024
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Sophie Buonassisi
3
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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
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GTMfund’s 3 Areas of Focus for Investing
A common misconception explained.
Nov 29, 2024
•
Scott Barker
2
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GTMfund’s 3 Areas of Focus for Investing
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Product-Channel Fit: Finding the Right Growth Strategy for Your Product
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market
Nov 1, 2024
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Sophie Buonassisi
and
Scott Barker
5
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Product-Channel Fit: Finding the Right Growth Strategy for Your Product
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1
Takeaways from Pavilion's GTM Summit
Three main themes from an executive conference on all things go-to-market
Oct 18, 2024
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Sophie Buonassisi
and
Scott Barker
7
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Takeaways from Pavilion's GTM Summit
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Build Demand While You Fly the Ship
There’s no such thing as starting too early when it comes to using media to build demand
Oct 4, 2024
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Sophie Buonassisi
and
Scott Barker
6
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Build Demand While You Fly the Ship
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Growth Channels By ARR Stage: PLG vs. SLG
A comparison between growth channels for product-led growth and sales-led motions by ARR stage
Aug 2, 2024
•
Scott Barker
6
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Growth Channels By ARR Stage: PLG vs. SLG
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Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders
5 sales executives expose widely held beliefs that they think are bull****
Jul 5, 2024
•
Scott Barker
5
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Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders
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