Growth & Ops

What’s actually working to drive growth: Stay ahead in 2025

Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.

Jan 20 •

Sophie Buonassisi

The 5-phase framework that grew Outreach from $0 to $230M ARR

Lessons from Outreach's Journey to $230M ARR

Jan 13 •

Sophie Buonassisi

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

3 reasons this unified strategy works, when it works best, and when it doesn't.

Dec 13, 2024 •

Sophie Buonassisi

GTMfund’s 3 Areas of Focus for Investing

A common misconception explained.

Nov 29, 2024 •

Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market

Nov 1, 2024 •

Sophie Buonassisi

and

Takeaways from Pavilion's GTM Summit

Three main themes from an executive conference on all things go-to-market

Oct 18, 2024 •

Sophie Buonassisi

and

Build Demand While You Fly the Ship

There’s no such thing as starting too early when it comes to using media to build demand

Oct 4, 2024 •

Sophie Buonassisi

and

Growth Channels By ARR Stage: PLG vs. SLG

A comparison between growth channels for product-led growth and sales-led motions by ARR stage

Aug 2, 2024 •

Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders

5 sales executives expose widely held beliefs that they think are bull****

Jul 5, 2024 •

How to Handle an Unexpected Growth Explosion in SaaS

Navigating go-to-market when growth skyrockets overnight - how SaaS leaders successfully handled hypergrowth

May 17, 2024 •

17 Learnings from Go-To-Market Executives on Scaling a Team

Go-to-market executives reflect on the missteps and learnings from scaling a team

May 10, 2024 •

When Everyone is Your ICP, Where Do You Start?

How this Workato business unit grew revenue 4X in the first year with a broad ICP and how to replicate this strategy

May 3, 2024 •

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