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Deconstructing Cursor's Growth Playbook: $4M to $2B ARR in 18 Months
Part IV: Curor. The 7 growth levers, 3 acts, and the GTM decisions that rewrote the DevTools playbook.
May 1
•
GTMnow
65
3
4
The Growth OS Map: Winning in the Age of Channel Collapse
The 8 loops and the 5-layer architecture needed to replace fragile funnels with a resilient GTM engine.
Mar 13
•
GTMnow
and
Stefan Bader
68
4
5
GTM: “Make good $h!t.” Figma’s CMO on brand in 2026
Lessons from Dropbox, Figma, and building trust when AI makes content cheap.
Mar 4
•
GTMnow
and
Sophie Buonassisi
7
2
30:42
From 40% → 70% automated outbound (without losing the human)
Nooks’ CEO explains strategy-first outbound, agent workspaces, and the 40% → 70% automation curve.
Feb 25
•
GTMnow
and
Sophie Buonassisi
6
2
32:03
How to Price Your Product: A Pricing Model Decision Tree
Step-by-step framework for choosing seat-based, usage-based, outcome-based, or platform pricing. Real examples from Salesforce, Snowflake, and Intercom.
Feb 20
•
GTMnow
61
1
10
Stop layering AI on your GTM stack
Why GTM needs a rebuild, plus the 2026–2028 consolidation wave.
Feb 19
•
GTMnow
and
Sophie Buonassisi
9
2
1
34:56
How Intercom Built a $100M AI Product with $0.99 Pricing
Inside Fin, outcome-based pricing, and the $1M guarantee behind it.
Feb 11
•
GTMnow
and
Sophie Buonassisi
2
1
46:29
How to Price Your AI Product: A Practical Guide for Early-Stage Founders
A practical guide to pricing AI products early: value-based pricing, metrics, pilots, partnerships, and how founders avoid costly pricing mistakes.
Feb 6
•
GTMnow
and
Dealops
10
1
4
Why Most Founders Build the Wrong Company
What actually separates startups that scale from those that stall.
Feb 4
•
GTMnow
and
Sophie Buonassisi
5
1
45:42
Lessons from Vercel’s COO
Pt 4 of a series on lessons from the top operators - Jeanne Dewitt-Grosser on how to pick a winning company, GTM and mentality.
Jan 30
•
GTMnow
46
2
The GTM channel replacing outbound in 2026
AI is breaking inbox trust. Events are becoming the premium channel.
Jan 28
•
GTMnow
and
Sophie Buonassisi
8
3
47:08
Why Most Go-To-Market Motions Collapse at Scale
From “lost on price” myths to forward deployed engineers. A practical GTM teardown with Vercel COO Jeanne DeWitt Grosser.
Jan 22
•
GTMnow
and
Sophie Buonassisi
8
2
45:07
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