Archive - The GTMnow Newsletter (by GTMfund)

What Founders Need to Know for 2026

How top seed investors think about conviction, omissions, and building real edge at the earliest stage.

Jan 20 • GTMnow

1:11:40

Claude Code for Everyone

Details on Claude Cowork and what it means for company building.

Jan 16 • GTMnow

The 7% Rule: Why AI Is Forcing CS Budgets to Shrink

GitHub’s CS Leader on the New SaaS Endurance Model

Jan 14 • GTMnow and Sophie Buonassisi

52:41

8 Predictions for 2026

8 bold predictions for 2026 covering AI incumbents, GTM transformation, pricing shifts, hardware, voice AI, and the return of “Good Quests.”

Jan 9 • GTMnow

The PLG to Enterprise Playbook

Listen now | How Apollo CRO Adam Carr layers sales on top of PLG to turn product signals into 9-figure revenue. A modern GTM playbook for scaling PLG…

Jan 7 • GTMnow and Sophie Buonassisi

36:52

December 2025

Qualified Acquired by Salesforce: A 7-Year Outcome Built on a 27-Year History

Salesforce acquired Qualified—but the real story isn’t seven years long. It’s 27. This is a look at how repeat co-founders compound trust, conviction…

Dec 20, 2025 • GTMnow

How Cassie Young Picks Winners Before They Even Leave Their Jobs

Listen now | Cassie Young spent 15 years as a GTM operator before becoming a GP at Primary Venture Partners. In this episode, she shares how she finds…

Dec 15, 2025 • GTMnow

1:09:20

26 Books to Read in 2026

Reading recommendations from some of the top minds in tech.

Dec 13, 2025 • GTMnow

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

Brought to you by: ZoomInfo

Dec 10, 2025 • GTMnow and Sophie Buonassisi

35:49

Lessons from Snowflake’s CRO

Part III: Lessons from the top 1% leaders in B2B SaaS.

Dec 5, 2025 • GTMnow

How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

Listen now | Brian Weinberger has led partner-driven sales at giants like Salesforce, Segment, Yext, and now Sisense. In this episode, he breaks down…

Dec 3, 2025 • GTMnow and Sophie Buonassisi

38:34

November 2025

Durability (Not Growth) Will Define AI Winners

What Jamin Ball, Des Traynor, and Cassie Young are all pointing to.

Nov 28, 2025 • GTMnow

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