Archive - The GTM Newsletter

January 2025

GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs

Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise…

Jan 28 •

56:06

Insight from a $1.3B acquisition and 7 startups

The 4 key considerations for aligning product and GTM strategy to drive growth

Jan 24 •

Sophie Buonassisi

GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions.

Jan 21 •

1:00:14

What’s actually working to drive growth: Stay ahead in 2025

Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.

Jan 20 •

Sophie Buonassisi

GTM 129: 6 Proven Tactics Driving B2B Growth

There's a ton of talk about what isn't working today in go-to-market.

Jan 14 •

23:55

The 5-phase framework that grew Outreach from $0 to $230M ARR

Lessons from Outreach's Journey to $230M ARR

Jan 13 •

Sophie Buonassisi

GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company's reach over the last four…

Jan 7 •

49:37

December 2024

GTM 127: B2B Bull$*** to Avoid

Each week, host Scott Barker asks guests two key questions, and this week, we're diving into their responses to: What is one widely held belief that…

Dec 31, 2024 •

19:24

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy…

Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience.

Dec 17, 2024 •

53:28

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

3 reasons this unified strategy works, when it works best, and when it doesn't.

Dec 13, 2024 •

Sophie Buonassisi

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