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The GTMnow Newsletter

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How to get cited in ChatGPT+ (and win the new search game)
Search has changed—and if you’re not showing up in AI-generated answers, you’re not showing up at all. Learn how Generative Engine Optimization (GEO…
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Sophie Buonassisi
The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of…
This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for…
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Sophie Buonassisi
21:06
5 different paths to launch AI agents (with examples)
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
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Sophie Buonassisi
GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup
Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies.
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Sophie Buonassisi
59:29
GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
The GTM Podcast is available on any major directory, including:
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Sophie Buonassisi
48:27

June 2025

Mary Meeker’s 2025 AI Report
What SaaS companies need to know.
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Sophie Buonassisi
GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Listen now (34 mins) | What’s actually working in go-to-market right now?
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Sophie Buonassisi
33:39
How to Get Hired Before the Role Is Posted
Ever wonder how people land roles that aren’t even posted yet? Learn how to get hired by showing value early, building real relationships, and standing…
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Sophie Buonassisi
2
GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)
Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ.
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Sophie Buonassisi
36:45
The State of Venture in 2025
Every automation creates a skills gap. These are ways to counter it before it's too late.
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Sophie Buonassisi
GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat
Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture…
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Sophie Buonassisi
48:22
The AI Tradeoff: Preserving Human Skills in an AI World
Every automation creates a skills gap. These are ways to counter it before it's too late.
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Sophie Buonassisi
© 2025 Sophie Buonassisi
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