The GTM Newsletter

Home
Podcast
Sales
Marketing
Product
Customer Success
Growth & Ops
Archive
Leaderboard
About
GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO
Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions.
 • 
Scott Barker
1:00:14
What’s actually working to drive growth: Stay ahead in 2025
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
 • 
Sophie Buonassisi
GTM 129: 6 Proven Tactics Driving B2B Growth
There's a ton of talk about what isn't working today in go-to-market.
 • 
Scott Barker
23:55
The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR
 • 
Sophie Buonassisi
GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet
Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company's reach over the last four…
 • 
Scott Barker
49:37

December 2024

GTM 127: B2B Bull$*** to Avoid
Each week, host Scott Barker asks guests two key questions, and this week, we're diving into their responses to: What is one widely held belief that…
 • 
Scott Barker
19:24
GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy…
Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience.
 • 
Scott Barker
53:28
A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
3 reasons this unified strategy works, when it works best, and when it doesn't.
 • 
Sophie Buonassisi
GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth
Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021.
 • 
Scott Barker
1:02:49
The State of GTM Jobs: Customer Success
Data report on CS role trends in collaboration with Live Data Technologies and 15 operators
 • 
Sophie Buonassisi
 and 
Jason Saltzman
GTM 124: The State of Sales with Mark Kosoglow
Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund.
 • 
Scott Barker
53:34

November 2024

© 2025 Scott Barker
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture