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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento
Listen now (57 mins) | Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures.
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Scott Barker
56:55
How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101)
Scott Barker breaks down how GTMfund raised a $54M Fund II
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Scott Barker
GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford
Listen now (66 mins) | Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today.
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Scott Barker
1:05:48
The playbook for viral data storytelling
Peter Walker shares how Carta makes data insights go viral — and how you can too.
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Sophie Buonassisi
GTM 132: The Rise of the Operator with Casey Woo + Special Announcement
Listen now (49 mins) | Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and…
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Scott Barker
49:08
7 Top CRO Tips on Annual Planning
Annual planning playbook tips from top Chief Revenue Officers.
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Sophie Buonassisi
1

January 2025

GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs
Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise…
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Scott Barker
56:06
Insight from a $1.3B acquisition and 7 startups
The 4 key considerations for aligning product and GTM strategy to drive growth
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Sophie Buonassisi
2
GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO
Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions.
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Scott Barker
1:00:14
What’s actually working to drive growth: Stay ahead in 2025
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
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Sophie Buonassisi
3
GTM 129: 6 Proven Tactics Driving B2B Growth
There's a ton of talk about what isn't working today in go-to-market.
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Scott Barker
23:55
The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR
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Sophie Buonassisi
© 2025 Scott Barker
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