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What’s actually working to drive growth: Stay ahead in 2025
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
 • 
Sophie Buonassisi
The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR
 • 
Sophie Buonassisi
A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
3 reasons this unified strategy works, when it works best, and when it doesn't.
 • 
Sophie Buonassisi
The Future of Sales Enablement
What is shifting, new priorities and metrics.
 • 
Sophie Buonassisi
1
The Hidden Costs of Efficiency
How to counteract AI’s impact on sales skills
 • 
Scott Barker
 and 
Sophie Buonassisi
2
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
Inside Kevin Dorsey's systems for sales leadership and scale: BIPSY, 4Ds and more
 • 
Sophie Buonassisi
 and 
Scott Barker
The State of AI in Sales
A strategic guide for go-to-market leaders - takeaways from HG Insights' report
 • 
Sophie Buonassisi
3
7 Tactics for Ecosystem-Led Outbound
How to turn partnerships into pipeline - tactics being successfully used by other companies to drive revenue
 • 
Sophie Buonassisi
Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech
The curtain pulled back on Operator and incubating a company
 • 
Scott Barker
The State of GTM Jobs: Sales
Data report on sales role trends in collaboration with Live Data Technologies
 • 
Sophie Buonassisi
 and 
Scott Barker
6-Month Comp Plans for Sales Reps
Why GitHub’s 6-month compensation plan can be a game changer for sales teams
 • 
Scott Barker
Navigating the Shift from Product-Led Growth (PLG) to Product-Led Sales (PLS)
Why, when and how to make the transition from PLG to PLS.
 • 
Scott Barker
© 2025 Scott Barker
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