Sales

GTM: The Compensation Blueprint for a High-Performing Sales Team

Brian Le, Global Sales Compensation at Notion

Jul 9 • GTMnow and Sophie Buonassisi

45:54

How AI-Native Companies Are Scaling on a Direct Enterprise Sales Motion

Legora, Sierra, Decagon...

Jun 28 • GTMnow

GTM: From DeepMind to 200 Customers in 20 Countries: Building the Execution Layer for Sales

Adam Liska, Co-Founder & CEO of Airspeed.

Jun 25 • GTMnow and Sophie Buonassisi

32:22

How to Use Sales Comp as a GTM Lever | Siva Rajamani (Everstage CEO)

He has seen 300+ sales comp plans and 90% make the same mistake.

Jun 16 • GTMnow and Sophie Buonassisi

57:22

GTM: Win trust before you win business (the GovTech playbook)

8 years building in GovTech. Maleka Momand breaks down why trust is the moat, why professional services aren't a cost center, and what DOGE actually…

Jun 4 • GTMnow and Sophie Buonassisi

31:09

Lessons From Okta's CRO

Part V in the series on lessons from the top 1% of GTM leaders in B2B software & AI.

May 22 • GTMnow

GTM: ⁠AI Will Make 90% of Executive Decisions Within 2 Years

Inside Boomi CEO Steve Lucas’ prediction for the next 24 months of enterprise AI and why fragmented data will stall the revolution.

May 6 • GTMnow and Sophie Buonassisi

12:43

GTM: What Flipped Okta from $850M in Losses to $760M Profit

Okta's CRO reveals the 3 decisions that turned the ship around, and where they're betting next.

Apr 29 • GTMnow and Sophie Buonassisi

40:18

GTM: $2M ARR → $950M ARR → IPO. The sales story behind Figma.

Kyle Parrish was Figma's first-ever sales hire. Here's the GTM playbook he built from nothing.

Apr 22 • GTMnow and Sophie Buonassisi

47:08

GTM: 70% of the buying decision is made before they call you

Sam Senior on why your first call is now a validation call, and what to do about it.

Apr 16 • GTMnow and Sophie Buonassisi

57:06

The Founder-Led Sales Playbook

Takeaways from a live founder workshop on how to discover your sales motion, close your first customers yourself, and build a machine to hand off.

Mar 27 • GTMnow

The PLG to Enterprise Playbook

Listen now | How Apollo CRO Adam Carr layers sales on top of PLG to turn product signals into 9-figure revenue. A modern GTM playbook for scaling PLG…

Jan 7 • GTMnow and Sophie Buonassisi

36:52

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