Sales

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

3 reasons this unified strategy works, when it works best, and when it doesn't.

Dec 13 •

Sophie Buonassisi

The Future of Sales Enablement

What is shifting, new priorities and metrics.

Nov 22 •

Sophie Buonassisi

The Hidden Costs of Efficiency

How to counteract AI’s impact on sales skills

Nov 15 •

and

Sophie Buonassisi

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Inside Kevin Dorsey's systems for sales leadership and scale: BIPSY, 4Ds and more

Oct 11 •

Sophie Buonassisi

and

The State of AI in Sales

A strategic guide for go-to-market leaders - takeaways from HG Insights' report

Oct 2 •

Sophie Buonassisi

7 Tactics for Ecosystem-Led Outbound

How to turn partnerships into pipeline - tactics being successfully used by other companies to drive revenue

Sep 27 •

Sophie Buonassisi

Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech

The curtain pulled back on Operator and incubating a company

Sep 20 •

The State of GTM Jobs: Sales

Data report on sales role trends in collaboration with Live Data Technologies

Sep 18 •

Sophie Buonassisi

and

6-Month Comp Plans for Sales Reps

Why GitHub’s 6-month compensation plan can be a game changer for sales teams

Aug 23 •

Navigating the Shift from Product-Led Growth (PLG) to Product-Led Sales (PLS)

Why, when and how to make the transition from PLG to PLS.

Aug 16 •

The Cold Calling Code

Tips for leaders and reps. Cold calling is one of the few activities in go-to-market that remains a constant regardless of company stage of scale.

Aug 9 •

The Power of Buying Committees and the Playbook from Driving 270% Greater Revenue

How implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch.

Jul 19 •

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