Sales

The PLG to Enterprise Playbook

Listen now | How Apollo CRO Adam Carr layers sales on top of PLG to turn product signals into 9-figure revenue. A modern GTM playbook for scaling PLG…

Jan 7 • GTMnow and Sophie Buonassisi

36:52

Lessons from Snowflake’s CRO

Part III: Lessons from the top 1% leaders in B2B SaaS.

Dec 5, 2025 • GTMnow

How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

Listen now | Brian Weinberger has led partner-driven sales at giants like Salesforce, Segment, Yext, and now Sisense. In this episode, he breaks down…

Dec 3, 2025 • GTMnow and Sophie Buonassisi

38:34

How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

This bonus episode dives into how Cristina Cordova (Stripe’s 28th hire, early leader at Notion, now COO at Linear) spots exceptional talent early, and…

Nov 25, 2025 • GTMnow and Sophie Buonassisi

23:49

0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

Listen now | Snowflake CRO Chris Degnan on scaling from 0 to $4B ARR—hiring for grit, aligning sales & marketing, and building a high-velocity GTM…

Nov 11, 2025 • GTMnow and Sophie Buonassisi

50:51

Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

You.com CRO Peter Grant shares lessons from Siebel, Salesforce, and C3.ai—on hiring elite GTM talent, AI literacy, and competing with giants.

Oct 22, 2025 • GTMnow and Sophie Buonassisi

1:09:01

5 Things You Need to Know from the Latest Friction Report

Small checkout and renewal gaps are quietly eroding millions in ARR.

Oct 17, 2025 • GTMnow

He Joined Meta at 900 People and Left at 90,000 (most replayed moment)

For 15 years, Rick helped build Meta’s revenue engine — turning a few desks in Dublin into a billion-dollar business spanning Europe, the Middle East…

Oct 14, 2025 • GTMnow and Sophie Buonassisi

17:46

The Great GTM Rebuild: From Systems of Record to Systems of Execution

ZoomInfo’s Copilot launch signals a broader SaaS shift

Oct 10, 2025 • GTMnow

How Vanta Scaled to $100M ARR and a $4B Valuation

How Vanta scaled past 40+ copycats and incumbents to become a $4B revenue engine.

Oct 3, 2025 • GTMnow

The First Sales Hire Playbook

A step-by-step guide to hiring your first AE.

Sep 19, 2025 • GTMnow

From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

Brought to you by:

Sep 16, 2025 • Sophie Buonassisi and GTMnow

1:08:32

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts