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How to Get Hired Before the Role Is Posted
Ever wonder how people land roles that aren’t even posted yet? Learn how to get hired by showing value early, building real relationships, and standing…
Jun 20
•
Sophie Buonassisi
2
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How to Get Hired Before the Role Is Posted
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The State of Venture in 2025
Every automation creates a skills gap. These are ways to counter it before it's too late.
Jun 13
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Sophie Buonassisi
1
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The State of Venture in 2025
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The AI Tradeoff: Preserving Human Skills in an AI World
Every automation creates a skills gap. These are ways to counter it before it's too late.
Jun 6
•
Sophie Buonassisi
1
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The AI Tradeoff: Preserving Human Skills in an AI World
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The CRO & CMO Playbook for Creating GTM Alignment
Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together.
May 31
•
Sophie Buonassisi
1
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The CRO & CMO Playbook for Creating GTM Alignment
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How to build the right thing (before you scale the wrong one)
Lessons from the former CPO of Typeform and Calendly
May 24
•
Sophie Buonassisi
1
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How to build the right thing (before you scale the wrong one)
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ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
Why it matters, what is means, and shares jumped 7.4%.
May 16
•
Sophie Buonassisi
1
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ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
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The AI messaging pivot happening across SaaS
Why “AI-powered” no longer differentiates, A/B test examples by DoWhatWorks, and an AI-messaging differentiation framework
May 9
•
Sophie Buonassisi
and
Casey Hill
3
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The AI messaging pivot happening across SaaS
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How to turn beta users into a launch marketing engine
The “hype train” framework for turning beta users into superfans.
May 2
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Sophie Buonassisi
1
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How to turn beta users into a launch marketing engine
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Timeless growth principles that scaled $20M to $450M
8 principles from a $7.4B acquisition, a $450M revenue climb, and why great leadership never goes out of style.
Apr 26
•
Sophie Buonassisi
2
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Timeless growth principles that scaled $20M to $450M
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The New Rules of Brand Awareness in the AI Era
CMO of G2 shares strategies for AI optimization (AIO), the rise of YouTube and Reddit, and more.
Apr 18
•
Sophie Buonassisi
7
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The New Rules of Brand Awareness in the AI Era
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How to do SEO right in 2025 (hint: most companies get it wrong)
Lessons from Eli Schwartz, author of Product-Led SEO
Apr 11
•
Sophie Buonassisi
7
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How to do SEO right in 2025 (hint: most companies get it wrong)
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The GTM AI Operating System
4 models for building your GTM OS.
Apr 4
•
Sophie Buonassisi
1
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The GTM AI Operating System
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