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What’s actually working to drive growth: Stay ahead in 2025
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
Jan 20
•
Sophie Buonassisi
4
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What’s actually working to drive growth: Stay ahead in 2025
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The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR
Jan 13
•
Sophie Buonassisi
22
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The 5-phase framework that grew Outreach from $0 to $230M ARR
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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
3 reasons this unified strategy works, when it works best, and when it doesn't.
Dec 13, 2024
•
Sophie Buonassisi
3
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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
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The Future of Sales Enablement
What is shifting, new priorities and metrics.
Nov 22, 2024
•
Sophie Buonassisi
10
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The Future of Sales Enablement
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1
The Hidden Costs of Efficiency
How to counteract AI’s impact on sales skills
Nov 15, 2024
•
Scott Barker
and
Sophie Buonassisi
6
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The Hidden Costs of Efficiency
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2
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
Inside Kevin Dorsey's systems for sales leadership and scale: BIPSY, 4Ds and more
Oct 11, 2024
•
Sophie Buonassisi
and
Scott Barker
6
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
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The State of AI in Sales
A strategic guide for go-to-market leaders - takeaways from HG Insights' report
Oct 2, 2024
•
Sophie Buonassisi
7
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The State of AI in Sales
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3
7 Tactics for Ecosystem-Led Outbound
How to turn partnerships into pipeline - tactics being successfully used by other companies to drive revenue
Sep 27, 2024
•
Sophie Buonassisi
3
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7 Tactics for Ecosystem-Led Outbound
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Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech
The curtain pulled back on Operator and incubating a company
Sep 20, 2024
•
Scott Barker
5
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Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech
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The State of GTM Jobs: Sales
Data report on sales role trends in collaboration with Live Data Technologies
Sep 18, 2024
•
Sophie Buonassisi
and
Scott Barker
8
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The State of GTM Jobs: Sales
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6-Month Comp Plans for Sales Reps
Why GitHub’s 6-month compensation plan can be a game changer for sales teams
Aug 23, 2024
•
Scott Barker
7
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6-Month Comp Plans for Sales Reps
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Navigating the Shift from Product-Led Growth (PLG) to Product-Led Sales (PLS)
Why, when and how to make the transition from PLG to PLS.
Aug 16, 2024
•
Scott Barker
4
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Navigating the Shift from Product-Led Growth (PLG) to Product-Led Sales (PLS)
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