Product

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Listen now (34 mins) | What’s actually working in go-to-market right now?

Jun 24 •

Sophie Buonassisi

33:39

How to build the right thing (before you scale the wrong one)

Lessons from the former CPO of Typeform and Calendly

May 24 •

Sophie Buonassisi

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+.

May 20 •

Sophie Buonassisi

42:16

GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)

The GTM Podcast is available on any major directory, including:

Apr 29 •

Sophie Buonassisi

58:30

The New Rules of Brand Awareness in the AI Era

CMO of G2 shares strategies for AI optimization (AIO), the rise of YouTube and Reddit, and more.

Apr 18 •

Sophie Buonassisi

GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance.

Apr 15 •

Sophie Buonassisi

56:47

How to navigate the shift from Product-Led Growth to Enterprise

PLG to SLG while scaling effectively

Mar 21 •

Sophie Buonassisi

GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

Listen now (55 mins) | Katrina Wong is the CMO of New Relic and a top marketing leader.

Feb 25 •

55:26

The playbook for viral data storytelling

Peter Walker shares how Carta makes data insights go viral — and how you can too.

Feb 7 •

Sophie Buonassisi

7 Top CRO Tips on Annual Planning

Annual planning playbook tips from top Chief Revenue Officers.

Feb 3 •

Sophie Buonassisi

Insight from a $1.3B acquisition and 7 startups

The 4 key considerations for aligning product and GTM strategy to drive growth

Jan 24 •

Sophie Buonassisi

Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market

Nov 1, 2024 •

Sophie Buonassisi

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