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The GTM Newsletter

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How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101)
Scott Barker breaks down how GTMfund raised a $54M Fund II
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Scott Barker
The playbook for viral data storytelling
Peter Walker shares how Carta makes data insights go viral — and how you can too.
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Sophie Buonassisi
7 Top CRO Tips on Annual Planning
Annual planning playbook tips from top Chief Revenue Officers.
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Sophie Buonassisi
1
Insight from a $1.3B acquisition and 7 startups
The 4 key considerations for aligning product and GTM strategy to drive growth
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Sophie Buonassisi
2
Software’s pricing revolution
GTMfund's industry viewpoint, seat-based pricing, and what this means
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Scott Barker
1
The Strategic Role of Venture Debt in Startup Financing
Unwinding the labyrinth of startup funding options, with the magnifying glass on venture debt
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Scott Barker
10 Product-Led Growth Plays Every Company Should Implement
A guest post by Kyle Poyar: even if your company doesn't identify as a Product-Led Growth (PLG) company, incorporating PLG strategies can lead to…
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Scott Barker
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Kyle Poyar
The Revenue Orchestration Category
GTMfund's view and thesis on the category
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Scott Barker
1
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
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Scott Barker
How Much 'Sales' Should be in Product-Led Sales
The GTM Newsletter
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Scott Barker
🎯 Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch
The GTM Newsletter
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Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
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Scott Barker
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