Startups

Advice From the Founders of Slack, OpenAI, Stripe, and More.

How founders who built $3T in enterprise value think.

Apr 17 • GTMnow

The Founder-Led Sales Playbook

Takeaways from a live founder workshop on how to discover your sales motion, close your first customers yourself, and build a machine to hand off.

Mar 27 • GTMnow

Qualified Acquired by Salesforce: A 7-Year Outcome Built on a 27-Year History

Salesforce acquired Qualified—but the real story isn’t seven years long. It’s 27. This is a look at how repeat co-founders compound trust, conviction…

Dec 20, 2025 • GTMnow

The GTM Moat Series: Distribution is the Final Moat

Prioritize distribution from day one.

Nov 21, 2025 • GTMnow

How Gamma grew to $100M ARR (and a $2.1B valuation)

GTM deconstructed behind the growth to 70 million users.

Nov 14, 2025 • GTMnow

The Ultimate PR Guide for Startups

How to land TechCrunch, build credibility, and avoid common traps.

Nov 1, 2025 • GTMnow

The New Bar for Startup Growth in the AI Era

a16z’s latest benchmarks show $2–5M ARR in year one, but the real story is how GTM motion defines outcomes. Will the investor market catch up to this…

Oct 24, 2025 • GTMnow

ARR vs. ERR: Why every dollar isn’t equal

Contracts have changed in the age of AI, here's what you need to know.

Sep 6, 2025 • GTMnow

How to build a GTM roadmap

Listen now | GTM isn’t static—it’s a roadmap. Paul Williamson shares how Plaid scaled from $3M → $300M ARR by treating GTM like product: iterative…

Sep 2, 2025 • GTMnow and Sophie Buonassisi

38:57

The Startup PR Playbook Every Founder Needs

Listen now (31 mins) | Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic…

Aug 27, 2025 • GTMnow and Sophie Buonassisi

30:58

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Listen now (34 mins) | What’s actually working in go-to-market right now?

Jun 24, 2025 • Sophie Buonassisi

33:39

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ.

Jun 17, 2025 • Sophie Buonassisi

36:45

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