The GTMnow Newsletter

The GTMnow Newsletter

Home
Podcast
Sales
Marketing
Customer Success
Growth & Ops
Product
AI
Venture Capital
Startups
Career
Archive
Leaderboard
About

Marketing

The CRO & CMO Playbook for Creating GTM Alignment
Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together.
 • 
Sophie Buonassisi
ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
Why it matters, what is means, and shares jumped 7.4%.
 • 
Sophie Buonassisi
GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital…
 • 
Sophie Buonassisi
38:43
The AI messaging pivot happening across SaaS
Why “AI-powered” no longer differentiates, A/B test examples by DoWhatWorks, and an AI-messaging differentiation framework
 • 
Sophie Buonassisi
 and 
Casey Hill
3
How to turn beta users into a launch marketing engine
The “hype train” framework for turning beta users into superfans.
 • 
Sophie Buonassisi
GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups.
 • 
Scott Barker
37:37
The New Rules of Brand Awareness in the AI Era
CMO of G2 shares strategies for AI optimization (AIO), the rise of YouTube and Reddit, and more.
 • 
Sophie Buonassisi
GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance.
 • 
Sophie Buonassisi
56:47
How to do SEO right in 2025 (hint: most companies get it wrong)
Lessons from Eli Schwartz, author of Product-Led SEO
 • 
Sophie Buonassisi
GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
Listen now (54 mins) | Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional…
 • 
Scott Barker
54:23
GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Listen now (59 mins) | Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue…
 • 
Scott Barker
59:07
GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong
Listen now (55 mins) | Katrina Wong is the CMO of New Relic and a top marketing leader.
 • 
Scott Barker
55:26
© 2025 Sophie Buonassisi
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture