The GTMnow Newsletter

The GTMnow Newsletter

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Marketing

The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of…
This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for…
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Sophie Buonassisi
21:06
The CRO & CMO Playbook for Creating GTM Alignment
Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together.
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Sophie Buonassisi
ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
Why it matters, what is means, and shares jumped 7.4%.
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Sophie Buonassisi
GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital…
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Sophie Buonassisi
38:43
The AI messaging pivot happening across SaaS
Why “AI-powered” no longer differentiates, A/B test examples by DoWhatWorks, and an AI-messaging differentiation framework
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Sophie Buonassisi
 and 
Casey Hill
3
How to turn beta users into a launch marketing engine
The “hype train” framework for turning beta users into superfans.
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Sophie Buonassisi
GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups.
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Scott Barker
37:37
The New Rules of Brand Awareness in the AI Era
CMO of G2 shares strategies for AI optimization (AIO), the rise of YouTube and Reddit, and more.
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Sophie Buonassisi
GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance.
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Sophie Buonassisi
56:47
How to do SEO right in 2025 (hint: most companies get it wrong)
Lessons from Eli Schwartz, author of Product-Led SEO
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Sophie Buonassisi
GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
Listen now (54 mins) | Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional…
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Scott Barker
54:23
GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Listen now (59 mins) | Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue…
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Scott Barker
59:07
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