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How Levelset scaled to $25M ARR, then sold for $500M
Behind Levelset's growth from the former CRO
Mar 10
•
Sophie Buonassisi
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How Levelset scaled to $25M ARR, then sold for $500M
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Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies
Common patterns of successful SaaS companies.
Mar 1
•
Sophie Buonassisi
2
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Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies
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2
YouTube: One of the Biggest Missed Opportunities in B2B Marketing
Learn how B2B brands are winning on YouTube.
Feb 24
•
Sophie Buonassisi
,
Pat Rancourt
, and
Andrey Zhuravlev
4
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YouTube: One of the Biggest Missed Opportunities in B2B Marketing
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Rethinking SEO: Build Products, Not Just Content
The old content-first approach vs. the new way, AI's impact on SEO
Oct 25, 2024
•
Sophie Buonassisi
and
Scott Barker
9
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Rethinking SEO: Build Products, Not Just Content
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Account-Based GTM: A Modernized Framework
The pyramid-shaped ABM deployment model as a relic of the past and a new modernized framework
Sep 25, 2024
•
Sophie Buonassisi
16
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Account-Based GTM: A Modernized Framework
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7 Unexpected LinkedIn Algorithm Insights
Actionable tips to master LinkedIn's algorithm and level up your content strategy
Aug 30, 2024
•
Sophie Buonassisi
and
Scott Barker
13
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7 Unexpected LinkedIn Algorithm Insights
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3
Maximize Event Sponsorship: A Breakdown of Brex's Approach
How Brex leveraged creativity and strategic planning to maximize event sponsorship impact.
Jul 26, 2024
•
Scott Barker
8
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Maximize Event Sponsorship: A Breakdown of Brex's Approach
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The 4 Eras and Evolution of Social Proof
We've entered a fourth era for B2B SaaS social proof that emphasizes even greater authenticity
Jun 28, 2024
•
Scott Barker
7
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The 4 Eras and Evolution of Social Proof
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The Future of Content Marketing
Stay up to date on the landscape and how it's evolving with insights from industry leaders.
Jun 21, 2024
•
Scott Barker
and
Sophie Buonassisi
9
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The Future of Content Marketing
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Measuring and Operationalizing AI: The Key to Creating Real Impact
The GTM Newsletter
Mar 15, 2024
•
Scott Barker
4
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Measuring and Operationalizing AI: The Key to Creating Real Impact
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MQLs? Aligning Marketing Metrics with Revenue Goals
The GTM Newsletter
Feb 2, 2024
•
Scott Barker
30
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MQLs? Aligning Marketing Metrics with Revenue Goals
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Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow
The GTM Newsletter
Jan 19, 2024
•
Scott Barker
91
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Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow
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