The GTMnow Newsletter

The GTMnow Newsletter

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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow
 • Scott Barker
1
AI & The Evolution Of The Modern Revenue Stack
 • Scott Barker
2
Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024
 • Scott Barker
Sales Authenticity Sells
 • Scott Barker
2

Recent posts

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5 different paths to launch AI agents (with examples)
Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers.
 • 
Sophie Buonassisi
GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup
Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies.
 • 
Sophie Buonassisi
59:29
GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
The GTM Podcast is available on any major directory, including:
 • 
Sophie Buonassisi
48:27
The GTMnow Newsletter
The GTMnow Newsletter
A weekly newsletter to help you scale your company and career. Sharing insight on go-to-market (GTM) from working with hundreds of GTMfund portfolio companies backed by 350+ of the best GTM executive operators who have been there, done that.
Recommendations
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Product Market Fit
Product Market Fit
Guillermo Flor
Lenny's Newsletter
Lenny's Newsletter
Lenny Rachitsky
What's Hot 🔥 in Enterprise IT/VC
What's Hot 🔥 in Enterprise IT/VC
Ed Sim
Growth with Sean Ellis
Growth with Sean Ellis
Sean Ellis
Prospecting from the Trenches
Prospecting from the Trenches
Florin Tatulea

Growth & Ops

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46:56
GTM 149: How Meta Scaled Their Global Sales Team with Rick Kelley
The GTM Podcast is available on any major directory, including:
 • 
Sophie Buonassisi
The CRO & CMO Playbook for Creating GTM Alignment
Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together.
 • 
Sophie Buonassisi
GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)
Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams.
 • 
Sophie Buonassisi
54:31
GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+.
 • 
Sophie Buonassisi
42:16
ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
Why it matters, what is means, and shares jumped 7.4%.
 • 
Sophie Buonassisi

Marketing

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21:06
The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of…
This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for…
 • 
Sophie Buonassisi
The CRO & CMO Playbook for Creating GTM Alignment
Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together.
 • 
Sophie Buonassisi
ZoomInfo Just Changed Its Ticker to $GTM - Here’s Why That Matters
Why it matters, what is means, and shares jumped 7.4%.
 • 
Sophie Buonassisi
GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital…
 • 
Sophie Buonassisi
38:43
The AI messaging pivot happening across SaaS
Why “AI-powered” no longer differentiates, A/B test examples by DoWhatWorks, and an AI-messaging differentiation framework
 • 
Sophie Buonassisi
 and 
Casey Hill
3

Customer Success

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38:54
GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end…
 • 
Sophie Buonassisi
The State of GTM Jobs: Customer Success
Data report on CS role trends in collaboration with Live Data Technologies and 15 operators
 • 
Sophie Buonassisi
 and 
Jason Saltzman
Build Customer Loyalty in the First 30 Days
3 ways that you can build customer loyalty in the first 30 days
 • 
Sophie Buonassisi
 and 
Scott Barker
Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
3 Ways to Build Customer Loyalty in the First 3 Months
The GTM Newsletter
 • 
Scott Barker

Career

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How to Get Hired Before the Role Is Posted
Ever wonder how people land roles that aren’t even posted yet? Learn how to get hired by showing value early, building real relationships, and standing…
 • 
Sophie Buonassisi
2
GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat
Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture…
 • 
Sophie Buonassisi
48:22
GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento
Listen now (57 mins) | Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures.
 • 
Scott Barker
56:55
The State of GTM Jobs: Customer Success
Data report on CS role trends in collaboration with Live Data Technologies and 15 operators
 • 
Sophie Buonassisi
 and 
Jason Saltzman
The State of GTM Jobs: Sales
Data report on sales role trends in collaboration with Live Data Technologies
 • 
Sophie Buonassisi
 and 
Scott Barker
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