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Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
Most Popular
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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow
 • Scott Barker
1
AI & The Evolution Of The Modern Revenue Stack
 • Scott Barker
2
Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024
 • Scott Barker
Sales Authenticity Sells
 • Scott Barker
2

Recent posts

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How to Become a Fractional Professional and Land Fractional Work
Insight to being a fractional CxO leader, LinkedIn's new video feed, and more.
 • 
Scott Barker
2
What Sellers Need to Know About Closing Enterprise Deals
Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals
 • 
Scott Barker
2
4 Common Mistakes SaaS Companies Make While Scaling Revenue
Here’s how early-stage companies can avoid pitfalls when scaling up
 • 
Scott Barker
The GTM Newsletter
The GTM Newsletter
A weekly newsletter to help you scale your company and career. Sharing insight on go-to-market (GTM) from working with hundreds of GTMfund portfolio companies backed by 350+ of the best GTM executive operators who have been there, done that.
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Sales

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What Sellers Need to Know About Closing Enterprise Deals
Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals
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Scott Barker
2
From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right
The GTM Newsletter
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Scott Barker
Use These 4 Sales Email Strategies to Break Through the Noise
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4
The Three Attributes of Good Messaging and Positioning
The GTM Newsletter
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Scott Barker
Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow
The GTM Newsletter
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Scott Barker

Growth & Ops

View all
What Sellers Need to Know About Closing Enterprise Deals
Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals
 • 
Scott Barker
2
4 Common Mistakes SaaS Companies Make While Scaling Revenue
Here’s how early-stage companies can avoid pitfalls when scaling up
 • 
Scott Barker
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
 • 
Scott Barker
The Secrets to Picking Winners
How executives with multiple successful SaaS exits pick winning companies
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Scott Barker
4
Measuring and Operationalizing AI: The Key to Creating Real Impact
The GTM Newsletter
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Scott Barker

Marketing

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Measuring and Operationalizing AI: The Key to Creating Real Impact
The GTM Newsletter
 • 
Scott Barker
MQLs? Aligning Marketing Metrics with Revenue Goals
The GTM Newsletter
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Scott Barker
Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow
The GTM Newsletter
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Scott Barker
Don't Get Left Behind: The Ecosystem-Led Marketing Train
The GTM Newsletter
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Scott Barker
How to Bridge the Content Chasm Between Sales and Marketing
The GTM Newsletter
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Scott Barker

Customer Success

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Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
3 Ways to Build Customer Loyalty in the First 3 Months
The GTM Newsletter
 • 
Scott Barker
A New AI Framework for GTM Teams
The GTM Newsletter
 • 
Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
 • 
Scott Barker
5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow
The GTM Newsletter
 • 
Scott Barker
1

Product

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Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
 • 
Scott Barker
How Much 'Sales' Should be in Product-Led Sales
The GTM Newsletter
 • 
Scott Barker
🎯 Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch
The GTM Newsletter
 • 
Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
 • 
Scott Barker

Career

View all
How to Become a Fractional Professional and Land Fractional Work
Insight to being a fractional CxO leader, LinkedIn's new video feed, and more.
 • 
Scott Barker
2
The Secrets to Picking Winners
How executives with multiple successful SaaS exits pick winning companies
 • 
Scott Barker
4
25 GTM Leaders on What’s Working and Career Learnings
The GTM Newsletter
 • 
Scott Barker
Career Wisdom: 10 Proven Tips From Top Operators
The GTM Newsletter
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Scott Barker
Be The Top Pick: Tips to Crush the Job Interview
The GTM Newsletter
 • 
Scott Barker
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© 2024 Scott Barker
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