The GTMnow Newsletter (by GTMfund) | Substack

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Investors aren’t just checking references anymore, they’re testing live market pull.

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How Intercom Built a $100M AI Product with $0.99 Pricing

Inside Fin, outcome-based pricing, and the $1M guarantee behind it.

Feb 11 • GTMnow and Sophie Buonassisi

46:29

How to Price Your AI Product: A Practical Guide for Early-Stage Founders

A practical guide to pricing AI products early: value-based pricing, metrics, pilots, partnerships, and how founders avoid costly pricing mistakes.

Feb 6 • GTMnow and Dealops

Why Most Founders Build the Wrong Company

What actually separates startups that scale from those that stall.

Feb 4 • GTMnow and Sophie Buonassisi

45:42

The GTMnow Newsletter (by GTMfund)

The GTMnow Newsletter (by GTMfund)

GTMnow is a business and tech media company. Build, scale and invest with the best minds in tech. The media brand of VC firm, GTMfund - sharing the how and who behind company growth.

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The Future of SEO by Eli Schwartz

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Sales

36:52

The PLG to Enterprise Playbook

Listen now | How Apollo CRO Adam Carr layers sales on top of PLG to turn product signals into 9-figure revenue. A modern GTM playbook for scaling PLG…

Jan 7 • GTMnow and Sophie Buonassisi

Lessons from Snowflake’s CRO

Part III: Lessons from the top 1% leaders in B2B SaaS.

Dec 5, 2025 • GTMnow

How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

Listen now | Brian Weinberger has led partner-driven sales at giants like Salesforce, Segment, Yext, and now Sisense. In this episode, he breaks down…

Dec 3, 2025 • GTMnow and Sophie Buonassisi

38:34

How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

This bonus episode dives into how Cristina Cordova (Stripe’s 28th hire, early leader at Notion, now COO at Linear) spots exceptional talent early, and…

Nov 25, 2025 • GTMnow and Sophie Buonassisi

23:49

0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

Listen now | Snowflake CRO Chris Degnan on scaling from 0 to $4B ARR—hiring for grit, aligning sales & marketing, and building a high-velocity GTM…

Nov 11, 2025 • GTMnow and Sophie Buonassisi

50:51

AI

Claude Code for Everyone

Details on Claude Cowork and what it means for company building.

Jan 16 • GTMnow

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

Brought to you by: ZoomInfo

Dec 10, 2025 • GTMnow and Sophie Buonassisi

35:49

Durability (Not Growth) Will Define AI Winners

What Jamin Ball, Des Traynor, and Cassie Young are all pointing to.

Nov 28, 2025 • GTMnow

GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

SEO is evolving into AEO. Guy Yalif, Chief Evangelist at Webflow explains how to win: organize around buyer questions, ship FAQs with schema, keep pages…

Oct 7, 2025 • GTMnow and Sophie Buonassisi

35:29

GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Listen now | Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain.

Sep 30, 2025 • Sophie Buonassisi and GTMnow

48:52

Venture Capital

Investors are sitting in on live prospect calls

Investors aren’t just checking references anymore, they’re testing live market pull.

12 hrs ago • GTMnow

The New Reality of Early-Stage GTM

COO & Partner, Paul Irving, on the what has shifted and what teams need to know.

Jan 23 • GTMnow

What Founders Need to Know for 2026

How top seed investors think about conviction, omissions, and building real edge at the earliest stage.

Jan 20 • GTMnow

1:11:40

8 Predictions for 2026

8 bold predictions for 2026 covering AI incumbents, GTM transformation, pricing shifts, hardware, voice AI, and the return of “Good Quests.”

Jan 9 • GTMnow

How Cassie Young Picks Winners Before They Even Leave Their Jobs

Listen now | Cassie Young spent 15 years as a GTM operator before becoming a GP at Primary Venture Partners. In this episode, she shares how she finds…

Dec 15, 2025 • GTMnow

1:09:20

Marketing

35:29

GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

SEO is evolving into AEO. Guy Yalif, Chief Evangelist at Webflow explains how to win: organize around buyer questions, ship FAQs with schema, keep pages…

Oct 7, 2025 • GTMnow and Sophie Buonassisi

GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Listen now | Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain.

Sep 30, 2025 • Sophie Buonassisi and GTMnow

48:52

The Startup PR Playbook Every Founder Needs

Listen now (31 mins) | Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic…

Aug 27, 2025 • GTMnow and Sophie Buonassisi

30:58

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

Part 1: How to build defensibility from Day 0 before your product gets cloned

Aug 15, 2025 • GTMnow

How to get cited in ChatGPT+ (and win the new search game)

Search has changed—and if you’re not showing up in AI-generated answers, you’re not showing up at all. Learn how Generative Engine Optimization (GEO…

Jul 18, 2025 • Sophie Buonassisi

Growth & Ops

46:29

How Intercom Built a $100M AI Product with $0.99 Pricing

Inside Fin, outcome-based pricing, and the $1M guarantee behind it.

Feb 11 • GTMnow and Sophie Buonassisi

How to Price Your AI Product: A Practical Guide for Early-Stage Founders

A practical guide to pricing AI products early: value-based pricing, metrics, pilots, partnerships, and how founders avoid costly pricing mistakes.

Feb 6 • GTMnow and Dealops

Why Most Founders Build the Wrong Company

What actually separates startups that scale from those that stall.

Feb 4 • GTMnow and Sophie Buonassisi

45:42

Lessons from Vercel’s COO

Pt 4 of a series on lessons from the top operators - Jeanne Dewitt-Grosser on how to pick a winning company, GTM and mentality.

Jan 30 • GTMnow

The GTM channel replacing outbound in 2026

AI is breaking inbox trust. Events are becoming the premium channel.

Jan 28 • GTMnow and Sophie Buonassisi

47:08

Customer Success

52:41

The 7% Rule: Why AI Is Forcing CS Budgets to Shrink

GitHub’s CS Leader on the New SaaS Endurance Model

Jan 14 • GTMnow and Sophie Buonassisi

GPT-5 for GTM teams: what changed and great prompts to use

Hello and welcome to The GTMnow Newsletter by GTMnow - a weekly publication by VC firm, GTMfund.

Aug 8, 2025 • GTMnow

Lessons from Canva’s CCO

Part I: Lessons from the top 1% leaders in B2B SaaS.

Aug 1, 2025 • GTMnow

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end…

May 7, 2025 • Sophie Buonassisi

38:54

The State of GTM Jobs: Customer Success

Data report on CS role trends in collaboration with Live Data Technologies and 15 operators

Dec 6, 2024 • Sophie Buonassisi and Jason Saltzman

Product

48:19

How Airbyte Hit $1B: The Open-Source, Community-First Playbook

Listen now | Michel Tricot launched Airbyte in 2020 to fix one painful problem—moving data. In this episode, he shares how open source became Airbyte’s…

Nov 5, 2025 • GTMnow and Sophie Buonassisi

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Listen now (34 mins) | What’s actually working in go-to-market right now?

Jun 24, 2025 • Sophie Buonassisi

33:39

How to build the right thing (before you scale the wrong one)

Lessons from the former CPO of Typeform and Calendly

May 24, 2025 • Sophie Buonassisi

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+.

May 20, 2025 • Sophie Buonassisi

42:16

GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)

The GTM Podcast is available on any major directory, including:

Apr 29, 2025 • Sophie Buonassisi

58:30

Career

26 Books to Read in 2026

Reading recommendations from some of the top minds in tech.

Dec 13, 2025 • GTMnow

How to Get Hired Before the Role Is Posted

Ever wonder how people land roles that aren’t even posted yet? Learn how to get hired by showing value early, building real relationships, and standing…

Jun 20, 2025 • Sophie Buonassisi

GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat

Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture…

Jun 11, 2025 • Sophie Buonassisi

48:22

GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Listen now (57 mins) | Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures.

Feb 18, 2025 • Scott Barker

56:55

The State of GTM Jobs: Customer Success

Data report on CS role trends in collaboration with Live Data Technologies and 15 operators

Dec 6, 2024 • Sophie Buonassisi and Jason Saltzman

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