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The GTM Newsletter
The GTM Newsletter
A weekly newsletter to help you scale your company and career. Sharing insight on go-to-market (GTM) from working with hundreds of GTMfund portfolio companies backed by 350+ of the best GTM executive operators who have been there, done that.
Recommendations
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Hypergrowth Leadership
Hypergrowth Leadership
Carilu Dietrich
Prospecting from the Trenches
Prospecting from the Trenches
Florin Tatulea
Lenny's Newsletter
Lenny's Newsletter
Lenny Rachitsky
What's Hot 🔥 in Enterprise IT/VC
What's Hot 🔥 in Enterprise IT/VC
Ed Sim
Kyle Poyar’s Growth Unhinged
Kyle Poyar’s Growth Unhinged
Kyle Poyar

Sales

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The Future of Sales Enablement
What is shifting, new priorities and metrics.
 • 
Sophie Buonassisi
1
The Hidden Costs of Efficiency
How to counteract AI’s impact on sales skills
 • 
Scott Barker
 and 
Sophie Buonassisi
2
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
Inside Kevin Dorsey's systems for sales leadership and scale: BIPSY, 4Ds and more
 • 
Sophie Buonassisi
 and 
Scott Barker
The State of AI in Sales
A strategic guide for go-to-market leaders - takeaways from HG Insights' report
 • 
Sophie Buonassisi
3
7 Tactics for Ecosystem-Led Outbound
How to turn partnerships into pipeline - tactics being successfully used by other companies to drive revenue
 • 
Sophie Buonassisi

Growth & Ops

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GTMfund’s 3 Areas of Focus for Investing
A common misconception explained.
 • 
Scott Barker
Product-Channel Fit: Finding the Right Growth Strategy for Your Product
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market
 • 
Sophie Buonassisi
 and 
Scott Barker
1
Takeaways from Pavilion's GTM Summit
Three main themes from an executive conference on all things go-to-market
 • 
Sophie Buonassisi
 and 
Scott Barker
1
Build Demand While You Fly the Ship
There’s no such thing as starting too early when it comes to using media to build demand
 • 
Sophie Buonassisi
 and 
Scott Barker
Growth Channels By ARR Stage: PLG vs. SLG
A comparison between growth channels for product-led growth and sales-led motions by ARR stage
 • 
Scott Barker

Marketing

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Rethinking SEO: Build Products, Not Just Content
The old content-first approach vs. the new way, AI's impact on SEO
 • 
Sophie Buonassisi
 and 
Scott Barker
Account-Based GTM: A Modernized Framework
The pyramid-shaped ABM deployment model as a relic of the past and a new modernized framework
 • 
Sophie Buonassisi
7 Unexpected LinkedIn Algorithm Insights
Actionable tips to master LinkedIn's algorithm and level up your content strategy
 • 
Sophie Buonassisi
 and 
Scott Barker
3
Maximize Event Sponsorship: A Breakdown of Brex's Approach
How Brex leveraged creativity and strategic planning to maximize event sponsorship impact.
 • 
Scott Barker
The 4 Eras and Evolution of Social Proof
We've entered a fourth era for B2B SaaS social proof that emphasizes even greater authenticity
 • 
Scott Barker

Customer Success

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Build Customer Loyalty in the First 30 Days
3 ways that you can build customer loyalty in the first 30 days
 • 
Sophie Buonassisi
 and 
Scott Barker
Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
3 Ways to Build Customer Loyalty in the First 3 Months
The GTM Newsletter
 • 
Scott Barker
A New AI Framework for GTM Teams
The GTM Newsletter
 • 
Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
 • 
Scott Barker

Product

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Software’s pricing revolution
GTMfund's industry viewpoint, seat-based pricing, and what this means
 • 
Scott Barker
1
The Strategic Role of Venture Debt in Startup Financing
Unwinding the labyrinth of startup funding options, with the magnifying glass on venture debt
 • 
Scott Barker
10 Product-Led Growth Plays Every Company Should Implement
A guest post by Kyle Poyar: even if your company doesn't identify as a Product-Led Growth (PLG) company, incorporating PLG strategies can lead to…
 • 
Scott Barker
 and 
Kyle Poyar
The Revenue Orchestration Category
GTMfund's view and thesis on the category
 • 
Scott Barker
1
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
 • 
Scott Barker

Career

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Price's Law and Its Impact on Hiring and Retaining Talent
The phenomenon that impacts all teams, yet is rarely discussed openly.
 • 
Scott Barker
The Stories Behind How Startup Co-Founders Met
Insight and inspiration from 10+ startup founders.
 • 
Scott Barker
How to Become a Fractional Professional and Land Fractional Work
Insight to being a fractional CxO leader, LinkedIn's new video feed, and more.
 • 
Scott Barker
2
The Secrets to Picking Winners
How executives with multiple successful SaaS exits pick winning companies
 • 
Scott Barker
4
25 GTM Leaders on What’s Working and Career Learnings
The GTM Newsletter
 • 
Scott Barker
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