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Maximize Event Sponsorship: A Breakdown of Brex's Approach
How Brex leveraged creativity and strategic planning to maximize event sponsorship impact.
 • 
Scott Barker
Most Popular
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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow
 • Scott Barker
1
AI & The Evolution Of The Modern Revenue Stack
 • Scott Barker
2
Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024
 • Scott Barker
Sales Authenticity Sells
 • Scott Barker
2

Recent posts

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The Power of Buying Committees and the Playbook from Driving 270% Greater Revenue
How implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch.
 • 
Scott Barker
GTM 103: Blockchain's Impact on Finance and Investing with Annelise Osborne
Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of…
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Scott Barker
57:39
The Strategic Role of Venture Debt in Startup Financing
Unwinding the labyrinth of startup funding options, with the magnifying glass on venture debt
 • 
Scott Barker
The GTM Newsletter
The GTM Newsletter
A weekly newsletter to help you scale your company and career. Sharing insight on go-to-market (GTM) from working with hundreds of GTMfund portfolio companies backed by 350+ of the best GTM executive operators who have been there, done that.
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Sales

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The Power of Buying Committees and the Playbook from Driving 270% Greater Revenue
How implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch.
 • 
Scott Barker
AI And The End Of Sales Development As We Know It
An overview of AI's impact on sales development
 • 
Scott Barker
What Sellers Need to Know About Closing Enterprise Deals
Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals
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Scott Barker
2
From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right
The GTM Newsletter
 • 
Scott Barker
Use These 4 Sales Email Strategies to Break Through the Noise
The GTM Newsletter
 • 
Scott Barker
4

Growth & Ops

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Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders
5 sales executives expose widely held beliefs that they think are bull****
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Scott Barker
How to Handle an Unexpected Growth Explosion in SaaS
Navigating go-to-market when growth skyrockets overnight - how SaaS leaders successfully handled hypergrowth
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Scott Barker
17 Learnings from Go-To-Market Executives on Scaling a Team
Go-to-market executives reflect on the missteps and learnings from scaling a team
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Scott Barker
When Everyone is Your ICP, Where Do You Start?
How this Workato business unit grew revenue 4X in the first year with a broad ICP and how to replicate this strategy
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Scott Barker
What Sellers Need to Know About Closing Enterprise Deals
Lambda leans on detailed discovery and deep industry knowledge to secure enterprise deals
 • 
Scott Barker
2

Marketing

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Maximize Event Sponsorship: A Breakdown of Brex's Approach
How Brex leveraged creativity and strategic planning to maximize event sponsorship impact.
 • 
Scott Barker
The 4 Eras and Evolution of Social Proof
We've entered a fourth era for B2B SaaS social proof that emphasizes even greater authenticity
 • 
Scott Barker
The Future of Content Marketing
Stay up to date on the landscape and how it's evolving with insights from industry leaders.
 • 
Scott Barker
 and 
Sophie Buonassisi
Measuring and Operationalizing AI: The Key to Creating Real Impact
The GTM Newsletter
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Scott Barker
MQLs? Aligning Marketing Metrics with Revenue Goals
The GTM Newsletter
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Scott Barker

Customer Success

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Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
3 Ways to Build Customer Loyalty in the First 3 Months
The GTM Newsletter
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Scott Barker
A New AI Framework for GTM Teams
The GTM Newsletter
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Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
 • 
Scott Barker
5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow
The GTM Newsletter
 • 
Scott Barker
1

Product

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The Strategic Role of Venture Debt in Startup Financing
Unwinding the labyrinth of startup funding options, with the magnifying glass on venture debt
 • 
Scott Barker
10 Product-Led Growth Plays Every Company Should Implement
A guest post by Kyle Poyar: even if your company doesn't identify as a Product-Led Growth (PLG) company, incorporating PLG strategies can lead to…
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Scott Barker
 and 
Kyle Poyar
The Revenue Orchestration Category
GTMfund's view and thesis on the category
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Scott Barker
1
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
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Scott Barker
How Much 'Sales' Should be in Product-Led Sales
The GTM Newsletter
 • 
Scott Barker

Career

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The Stories Behind How Startup Co-Founders Met
Insight and inspiration from 10+ startup founders.
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Scott Barker
How to Become a Fractional Professional and Land Fractional Work
Insight to being a fractional CxO leader, LinkedIn's new video feed, and more.
 • 
Scott Barker
2
The Secrets to Picking Winners
How executives with multiple successful SaaS exits pick winning companies
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Scott Barker
4
25 GTM Leaders on What’s Working and Career Learnings
The GTM Newsletter
 • 
Scott Barker
Career Wisdom: 10 Proven Tips From Top Operators
The GTM Newsletter
 • 
Scott Barker
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© 2024 Scott Barker
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