Great collaboration, and I love to see more brands switching to value-centric messaging. Just today, I saw Zendesk moved from a generic "AI-powered support" to saying, "AI agents, available 24/7 to solve customer issues.”. Tying it to a specific outcome that customers care about. That is how you use AI in a way that improves conversions.
Really enjoyed working on this with you! Fascinating on Zendesk's test. We're back to the foundation of pain and outcome, with AI being part of the "how" story.
Great collaboration, and I love to see more brands switching to value-centric messaging. Just today, I saw Zendesk moved from a generic "AI-powered support" to saying, "AI agents, available 24/7 to solve customer issues.”. Tying it to a specific outcome that customers care about. That is how you use AI in a way that improves conversions.
Really enjoyed working on this with you! Fascinating on Zendesk's test. We're back to the foundation of pain and outcome, with AI being part of the "how" story.
super interesting!