The GTM Newsletter

Home
Podcast
Sales
Marketing
Product
Customer Success
Growth & Ops
Archive
Leaderboard
About
Most Popular
View all

Recent posts

View all
The GTM Newsletter
The GTM Newsletter
A weekly newsletter to help you scale your company and career. Sharing insight on go-to-market (GTM) from working with hundreds of GTMfund portfolio companies backed by 350+ of the best GTM executive operators who have been there, done that.
Recommendations
View all 6
Lenny's Newsletter
Lenny's Newsletter
Lenny Rachitsky
Hypergrowth Leadership
Hypergrowth Leadership
Carilu Dietrich
What's Hot 🔥 in Enterprise IT/VC
What's Hot 🔥 in Enterprise IT/VC
Ed Sim
Kyle Poyar’s Growth Unhinged
Kyle Poyar’s Growth Unhinged
Kyle Poyar
Bottom Up by David Sacks
Bottom Up by David Sacks
David Sacks

Sales

View all
The Future of Sales Enablement
What is shifting, new priorities and metrics.
 • 
Sophie Buonassisi
1
The Hidden Costs of Efficiency
How to counteract AI’s impact on sales skills
 • 
Scott Barker
 and 
Sophie Buonassisi
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
Inside Kevin Dorsey's systems for sales leadership and scale: BIPSY, 4Ds and more
 • 
Sophie Buonassisi
 and 
Scott Barker
The State of AI in Sales
A strategic guide for go-to-market leaders - takeaways from HG Insights' report
 • 
Sophie Buonassisi
3
7 Tactics for Ecosystem-Led Outbound
How to turn partnerships into pipeline - tactics being successfully used by other companies to drive revenue
 • 
Sophie Buonassisi

Growth & Ops

View all
Product-Channel Fit: Finding the Right Growth Strategy for Your Product
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market
 • 
Sophie Buonassisi
 and 
Scott Barker
1
Takeaways from Pavilion's GTM Summit
Three main themes from an executive conference on all things go-to-market
 • 
Sophie Buonassisi
 and 
Scott Barker
1
Build Demand While You Fly the Ship
There’s no such thing as starting too early when it comes to using media to build demand
 • 
Sophie Buonassisi
 and 
Scott Barker
Growth Channels By ARR Stage: PLG vs. SLG
A comparison between growth channels for product-led growth and sales-led motions by ARR stage
 • 
Scott Barker
Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders
5 sales executives expose widely held beliefs that they think are bull****
 • 
Scott Barker

Marketing

View all
Rethinking SEO: Build Products, Not Just Content
The old content-first approach vs. the new way, AI's impact on SEO
 • 
Sophie Buonassisi
 and 
Scott Barker
Account-Based GTM: A Modernized Framework
The pyramid-shaped ABM deployment model as a relic of the past and a new modernized framework
 • 
Sophie Buonassisi
7 Unexpected LinkedIn Algorithm Insights
Actionable tips to master LinkedIn's algorithm and level up your content strategy
 • 
Sophie Buonassisi
 and 
Scott Barker
3
Maximize Event Sponsorship: A Breakdown of Brex's Approach
How Brex leveraged creativity and strategic planning to maximize event sponsorship impact.
 • 
Scott Barker
The 4 Eras and Evolution of Social Proof
We've entered a fourth era for B2B SaaS social proof that emphasizes even greater authenticity
 • 
Scott Barker

Customer Success

View all
Build Customer Loyalty in the First 30 Days
3 ways that you can build customer loyalty in the first 30 days
 • 
Sophie Buonassisi
 and 
Scott Barker
Activation Velocity: The KPI You Need To be Tracking in User Onboarding
The story behind how and why Shopify shifted KPIs used to measure user onboarding, GTM news, and more.
 • 
Scott Barker
3 Ways to Build Customer Loyalty in the First 3 Months
The GTM Newsletter
 • 
Scott Barker
A New AI Framework for GTM Teams
The GTM Newsletter
 • 
Scott Barker
PLG: How to Turn A Free Sign-Up Into An Enterprise Logo
The GTM Newsletter
 • 
Scott Barker

Product

View all
Software’s pricing revolution
GTMfund's industry viewpoint, seat-based pricing, and what this means
 • 
Scott Barker
1
The Strategic Role of Venture Debt in Startup Financing
Unwinding the labyrinth of startup funding options, with the magnifying glass on venture debt
 • 
Scott Barker
10 Product-Led Growth Plays Every Company Should Implement
A guest post by Kyle Poyar: even if your company doesn't identify as a Product-Led Growth (PLG) company, incorporating PLG strategies can lead to…
 • 
Scott Barker
 and 
Kyle Poyar
The Revenue Orchestration Category
GTMfund's view and thesis on the category
 • 
Scott Barker
1
How to Secure Enterprise Customers with a PLG Motion
Learnings from Writer on winning enterprise customers with a product-led growth motion
 • 
Scott Barker

Career

View all
Price's Law and Its Impact on Hiring and Retaining Talent
The phenomenon that impacts all teams, yet is rarely discussed openly.
 • 
Scott Barker
The Stories Behind How Startup Co-Founders Met
Insight and inspiration from 10+ startup founders.
 • 
Scott Barker
How to Become a Fractional Professional and Land Fractional Work
Insight to being a fractional CxO leader, LinkedIn's new video feed, and more.
 • 
Scott Barker
2
The Secrets to Picking Winners
How executives with multiple successful SaaS exits pick winning companies
 • 
Scott Barker
4
25 GTM Leaders on What’s Working and Career Learnings
The GTM Newsletter
 • 
Scott Barker
Join 50,000+ GTM leaders and founders who read The GTM Newsletter
© 2024 Scott Barker
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture