The GTMnow Newsletter (by GTMfund) | Substack

MD files in Claude Code: How GTM teams are giving Claude a brain

Use markdown files to build a persistent GTM brain.

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GTM: $2M ARR → $950M ARR → IPO. The sales story behind Figma.

Kyle Parrish was Figma's first-ever sales hire. Here's the GTM playbook he built from nothing.

Apr 22 • GTMnow and Sophie Buonassisi

47:08

Advice From the Founders of Slack, OpenAI, Stripe, and More.

How founders who built $3T in enterprise value think.

Apr 17 • GTMnow

GTM: 70% of the buying decision is made before they call you

Sam Senior on why your first call is now a validation call, and what to do about it.

Apr 16 • GTMnow and Sophie Buonassisi

57:06

The GTMnow Newsletter (by GTMfund)

The GTMnow Newsletter (by GTMfund)

GTMnow is a business and tech media company. Build, scale and invest with the best minds in tech. The media brand of VC firm, GTMfund - sharing the how and who behind company growth.

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Sales

47:08

GTM: $2M ARR → $950M ARR → IPO. The sales story behind Figma.

Kyle Parrish was Figma's first-ever sales hire. Here's the GTM playbook he built from nothing.

Apr 22 • GTMnow and Sophie Buonassisi

GTM: 70% of the buying decision is made before they call you

Sam Senior on why your first call is now a validation call, and what to do about it.

Apr 16 • GTMnow and Sophie Buonassisi

57:06

The Founder-Led Sales Playbook

Takeaways from a live founder workshop on how to discover your sales motion, close your first customers yourself, and build a machine to hand off.

Mar 27 • GTMnow

The PLG to Enterprise Playbook

Listen now | How Apollo CRO Adam Carr layers sales on top of PLG to turn product signals into 9-figure revenue. A modern GTM playbook for scaling PLG…

Jan 7 • GTMnow and Sophie Buonassisi

36:52

Lessons from Snowflake’s CRO

Part III: Lessons from the top 1% leaders in B2B SaaS.

Dec 5, 2025 • GTMnow

AI

MD files in Claude Code: How GTM teams are giving Claude a brain

Use markdown files to build a persistent GTM brain.

Apr 24 • GTMnow

AI Conference HumanX Takeaways and Frameworks

9 takeaways and 7 frameworks to know from top AI leaders globally.

Apr 10 • GTMnow

GTM: How Zapier got to 97% company-wide AI adoption

Wade Foster breaks down the exact moves: hackathons, fluency rubrics, and the one shift that changed everything.

Apr 8 • GTMnow and Sophie Buonassisi

39:13

Claude for your personal productivity

8 builds to create your own personal productivity suite using Claude.

Mar 20 • GTMnow

GTM: From 900 killed AI pilots to $335M in gains

Paul Fipps shares what enterprise AI adoption actually looks like inside one of the world’s top GTM organizations.

Mar 18 • GTMnow and Sophie Buonassisi

40:59

Venture Capital

57:10

VC: Your First VC Meeting Will Be Agent-to-Agent

Auren Hoffman on AI agents, blown-up moats, and why a baby boom is coming.

Apr 15 • GTMnow

VC: Investing at Inception in the Age of AI Agents

Inside what boards and founders are actually talking about right now.

Apr 1 • GTMnow

49:04

VC: What wins when anyone can build anything?

Brett Queener on the last remaining moat in software.

Mar 17 • GTMnow

59:43

The "SAASpocalypse”

GTMfund's perspective on AI's impact and the future of SaaS.

Mar 6 • GTMnow

VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter

Bill Binch shares the “mojo metric,” the 5-quarter look-back, and what most teams still fail to track.

Mar 3 • GTMnow

52:31

Marketing

The 0 to 1 Guide to Paid Media

Rex Gelb explains when to launch ads, what to test first, and how to turn paid media into a real pipeline engine.

Apr 3 • GTMnow

GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

SEO is evolving into AEO. Guy Yalif, Chief Evangelist at Webflow explains how to win: organize around buyer questions, ship FAQs with schema, keep pages…

Oct 7, 2025 • GTMnow and Sophie Buonassisi

35:29

GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Listen now | Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain.

Sep 30, 2025 • Sophie Buonassisi and GTMnow

48:52

The Startup PR Playbook Every Founder Needs

Listen now (31 mins) | Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic…

Aug 27, 2025 • GTMnow and Sophie Buonassisi

30:58

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

Part 1: How to build defensibility from Day 0 before your product gets cloned

Aug 15, 2025 • GTMnow

Growth & Ops

The Growth OS Map: Winning in the Age of Channel Collapse

The 8 loops and the 5-layer architecture needed to replace fragile funnels with a resilient GTM engine.

Mar 13 • GTMnow and Stefan Bader

GTM: “Make good $h!t.” Figma’s CMO on brand in 2026

Lessons from Dropbox, Figma, and building trust when AI makes content cheap.

Mar 4 • GTMnow and Sophie Buonassisi

30:42

From 40% → 70% automated outbound (without losing the human)

Nooks’ CEO explains strategy-first outbound, agent workspaces, and the 40% → 70% automation curve.

Feb 25 • GTMnow and Sophie Buonassisi

32:03

How to Price Your Product: A Pricing Model Decision Tree

Step-by-step framework for choosing seat-based, usage-based, outcome-based, or platform pricing. Real examples from Salesforce, Snowflake, and Intercom.

Feb 20 • GTMnow

Stop layering AI on your GTM stack

Why GTM needs a rebuild, plus the 2026–2028 consolidation wave.

Feb 19 • GTMnow and Sophie Buonassisi

34:56

Customer Success

41:57

How Sophos scales customer success for 600,000 customers

Teresa Anania on predictive customer success, AI-era threat response, and building CS as a revenue engine.

Mar 25 • GTMnow and Sophie Buonassisi

The 7% Rule: Why AI Is Forcing CS Budgets to Shrink

GitHub’s CS Leader on the New SaaS Endurance Model

Jan 14 • GTMnow and Sophie Buonassisi

52:41

GPT-5 for GTM teams: what changed and great prompts to use

Hello and welcome to The GTMnow Newsletter by GTMnow - a weekly publication by VC firm, GTMfund.

Aug 8, 2025 • GTMnow

Lessons from Canva’s CCO

Part I: Lessons from the top 1% leaders in B2B SaaS.

Aug 1, 2025 • GTMnow

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end…

May 7, 2025 • Sophie Buonassisi

38:54

Product

48:19

How Airbyte Hit $1B: The Open-Source, Community-First Playbook

Listen now | Michel Tricot launched Airbyte in 2020 to fix one painful problem—moving data. In this episode, he shares how open source became Airbyte’s…

Nov 5, 2025 • GTMnow and Sophie Buonassisi

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Listen now (34 mins) | What’s actually working in go-to-market right now?

Jun 24, 2025 • Sophie Buonassisi

33:39

How to build the right thing (before you scale the wrong one)

Lessons from the former CPO of Typeform and Calendly

May 24, 2025 • Sophie Buonassisi

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+.

May 20, 2025 • Sophie Buonassisi

42:16

GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)

The GTM Podcast is available on any major directory, including:

Apr 29, 2025 • Sophie Buonassisi

58:30

Career

26 Books to Read in 2026

Reading recommendations from some of the top minds in tech.

Dec 13, 2025 • GTMnow

How to Get Hired Before the Role Is Posted

Ever wonder how people land roles that aren’t even posted yet? Learn how to get hired by showing value early, building real relationships, and standing…

Jun 20, 2025 • Sophie Buonassisi

GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat

Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture…

Jun 11, 2025 • Sophie Buonassisi

48:22

GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Listen now (57 mins) | Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures.

Feb 18, 2025 • Scott Barker

56:55

The State of GTM Jobs: Customer Success

Data report on CS role trends in collaboration with Live Data Technologies and 15 operators

Dec 6, 2024 • Sophie Buonassisi and Jason Saltzman

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