4 Comments
Mar 23Liked by Scott Barker

I've found having a differentiated GTM approach is also key. There's so much noise in the market these days, it's crowded, and technology differentiation is harder to come by.

One of my favorite frameworks is by Tomasz Tunguz sums it up nicely:

Innovation = Invention + Go To Market + Timing

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Great point and love this framework. Differentiation is super important!

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Mar 23Liked by Scott Barker

This is SUCH a great post! Compresses all the best advice I've seen out there over the years into a tight summary. Thank you for the time that went into this. Will be sending a lot of traffic to this post in the coming days/weeks/months. Much appreciated Barker!

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Thank you, Kraig! Appreciate the kind words and you sharing the post!

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