ClickUp’s growth wasn’t luck — it was engineered. From shipping weekly features to layering sales on PLG to systemizing at scale, here’s the GTM playbook that took it from scrappy startup to $4B unicorn.
Deconstructing ClickUp's GTM: A Journey…
ClickUp’s growth wasn’t luck — it was engineered. From shipping weekly features to layering sales on PLG to systemizing at scale, here’s the GTM playbook that took it from scrappy startup to $4B unicorn.