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Your New 3-Part Framework for Cold Calling
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Your New 3-Part Framework for Cold Calling

In this episode of the Sales Hacker Podcast, we have Jason Bay, Chief Prospecting Officer at Blissful Prospecting, a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework.

What You’ll Learn

  1. What to use instead of the brute force approach

  2. The 3-part framework of identify, engage, create

  3. You’re trying to get a meeting, not a closing

  4. Jason’s take on omnichannel outreach, especially calling

Show Agenda and Timestamps

  1. About Jason Bay & Blissful Prospecting [1:52]

  2. What teams need to be doing for successful outbound [9:12]

  3. The 3-part outbound framework [10:58]

  4. KISS: Keep It Simple Sequencing [16:39]

  5. Ideal tools for great prospecting [24:18]

  6. Paying it forward [28:43]

  7. Sam’s Corner [33:24]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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