Step-by-step framework for choosing seat-based, usage-based, outcome-based, or platform pricing. Real examples from Salesforce, Snowflake, and Intercom.
Most founders price based on their infrastructure costs — API calls, tokens, compute cycles.
That's not what the customer experiences.
The gap between what you charge for and what they actually value quietly kills expansion revenue before you ever see it coming.
Most founders price based on their infrastructure costs — API calls, tokens, compute cycles.
That's not what the customer experiences.
The gap between what you charge for and what they actually value quietly kills expansion revenue before you ever see it coming.