the "you now need real engineers" framing is true at 21-GTM-leader scale and misleading for a founder-led team. At 5-15 people the constraint isn't an engineering hire, it's a single owner who both builds the system and runs it, so the feedback loop stays in one head instead of being handed off. AI adoption stalls on ownership before it stalls on skills. Give one person the motion end to end and adoption follows; add a tool to a team where no one owns the workflow and it dies in the pilot.
This is a highly relevant piece. Driving AI adoption across GTM teams while maintaining strict control over budgets is the exact challenge marketing leaders are facing today. The focus on excluding the wrong traffic and preventing wasted ad spend also resonates perfectly with the current state of digital advertising.
Since we both write about digital marketing, AI, and campaign performance, I would love to connect. Let me know if you are open to swapping subscriptions so we can support each other and grow together!
the "you now need real engineers" framing is true at 21-GTM-leader scale and misleading for a founder-led team. At 5-15 people the constraint isn't an engineering hire, it's a single owner who both builds the system and runs it, so the feedback loop stays in one head instead of being handed off. AI adoption stalls on ownership before it stalls on skills. Give one person the motion end to end and adoption follows; add a tool to a team where no one owns the workflow and it dies in the pilot.
Great call out!
This is a highly relevant piece. Driving AI adoption across GTM teams while maintaining strict control over budgets is the exact challenge marketing leaders are facing today. The focus on excluding the wrong traffic and preventing wasted ad spend also resonates perfectly with the current state of digital advertising.
Since we both write about digital marketing, AI, and campaign performance, I would love to connect. Let me know if you are open to swapping subscriptions so we can support each other and grow together!