GTMfund’s 3 Areas of Focus for Investing
A common misconception explained
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GTMfund’s 3 Areas of Focus for Investing
Thanksgiving weekend is always a period of reflection and gratitude. Reflection across go-to-market trends, but also on the investment front (not to mention community!).
With this in mind, we decided to pull back the curtain on a common misconception we hear - let’s get into it.
The misconception and three focus areas
We are called GTMfund because we support companies with all things go-to-market, not because we invest in GTM software. A common misconception is that the name is representative of the type of software we invest in.
We do invest in GTM software, but not that frequently. Most of our investments fall into three buckets.
1) Vertical SaaS
We believe there are (quite a few) industries that just haven't been exposed to modern innovation. For example, one of our top-performing early investments, Seso Inc., is a company that automates HR and H2A visas for Farmers and has been on a tear.
2) AI infrastructure and AI-native
The advancements in AI have enabled developers to build what wasn't possible just a few years ago. One of our early investments, Writer, is competing successfully in providing full-stack generative AI to the enterprise, against juggernauts like OpenAI and Anthropic. We have one in stealth here that's going to be very exciting to launch in the coming months.
3) Global Infrastructure
Where do we think the real world is going? If we believe that Starlink and others will be successful in providing internet to 70% of the world's surface that does not yet have it, then we believe there will be a need for portable, containerized data centers in those remote regions (Armada Systems investment). If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai.
We are constantly learning and broadening our thinking - true students of the game.
Constantly leveraging our GTM LP community network to diligence new businesses and verticals better.
Constantly hustling to get into the best deals in spaces we've developed a thesis around.
The future is so much bigger than SaaS for SaaS. While we play there opportunistically, these three buckets are where we are focused most.
According to HighAlpha's 2024 SaaS Benchmarks Report, 76% of founders are most concerned about go-to-market execution. GTM continues to weigh on founders, and has increased every year since 2021.
Regardless of area of focus, go-to-market is how we help companies go from zero to IPO. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win.
Tag GTMnow so we can see your takeaways and help amplify them.
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Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec.
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🗓️ GTM industry events
Upcoming go-to-market events you won’t want to miss:
Spryng by Wynter: March 24-26, 2025 (Austin, TX)
Pavilion CMO Summit: April 17, 2025 (Atlanta, GA)
Pavilion CRO Summit: June 3, 2025 (Denver, CO)
SaaStr Annual: September 10-12 (San Francisco, CA)
Pavilion GTM Summit: October 14-16, 2025 (Austin, TX)