Leena Joshi is Co-Founder & CEO of CloseFactor, a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them.
She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization.
What You Will Learn:
The differences in go-to-market motions across different stages of organizations.
The theme for the year is go-to-market convergence.
Leena's experience finding the right go-to-market motion at CloseFactor.
Creating an outbound motion through inbound tracking.
How selling value is a tactic that is working for CloseFactor.
Highlights:
(14:08) Maintaining focus on the ICP in the early days, including turning revenue down.
(23:13) The importance of curiosity and a beginner's mindset.
(25:38) Finding a leader who has your back.
(28:19) Building a top-down sales strategy while maintaining a bottoms-up approach.
(32:28) The importance of hiring the right salespeople and balancing long-term and short-term thinking in sales.
(32:56) One thing revenue leaders believe to be true that Leena thinks is bull$***.
(36:03) One thing that is working for Leena in go-to-market right now.
Guest Speaker Link:
LinkedIn: www.linkedin.com/in/ljoshi/
Website: www.closefactor.com/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsor:
Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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