Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow - the media arm of the GTMfund brand - and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.
What You Will Learn:
How to be proactive with your references.
The need for speed throughout your interview process.
Showcasing skill and character effectively.
Highlights:
(3:45) Who’s Sophie and how she ended up at GTMfund.
(6:31) How Sophie stood out during an application process of 400+ people.
(11:15) How to be proactive about finding a new role when you haven’t identified what that role is exactly.
(17:21) Knowing how to navigate the interview process systematically.
(22:41) How to leverage your community to endorse you.
(26:49) How to effectively nail a take home assignment.
(32:30) The importance of understanding your future employer deeply.
(35:35) How to hit the ground running before your start date.
(40:05) Top tips for landing page conversion optimization.
Guest Speaker Link:
Sophie's Linkedin: https://www.linkedin.com/in/sophiebuonassisi/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsor:
Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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