We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion's SVP of Marketing, Kathleen Booth, The founder of Salesforce's Trailblazer's Community, Erica Kuhl, and The Former Director of Community for Salesforce's Trailblazer Community as well as The Former Head of Global Community at Atlassian, Holly Firestone.
What You Will Learn:
The importance of community in 2023.
How to stand out as a community in an oversaturated market.
How to maintain quality members in the community as you scale.
Centralizing user groups for the community: how to scale, track, and optimize for monumental growth.
Highlights:
(1:15) Kathleen Booth explains why community is more important than ever.
(6:34) How to advise early-stage SaaS companies on how to leverage community to drive revenue and demand.
(16:00) Erica Kuhl unpacks the oversaturation of community today and how to overcome that.
(20:00) Maintain quality members as you scale.
(25:07) Building Salesforce Trailblazers: walking through what worked and what didn't.
(33:00) Holly Firestone's time at Atlassian: scaling, tracking, and optimizing for significant growth.
(42:00) Some mistakes that Holly made as the Director of Community with Salesforce's Trailblazers.
(46:20) Mistakes that Erica Kuhl made during her time at Salesforce.
Guest Speakers Links:
Kathleen Booth's LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/
Erica Kuhl's LinkedIn: https://www.linkedin.com/in/ericakuhl/
Holly Firestone's LinkedIn: https://www.linkedin.com/in/hollygfirestone/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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