Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.
What You Will Learn:
The power of influencer marketing.
Leveraging B2C strategies for B2B companies.
Maintaining authenticity across all business plays.
The importance of building strong relationships in business.
How to keep your team motivated when momentum takes a hit.
Highlights:
(6:33) Influencer marketing in B2B.
(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.
(13:00) How Dan structured a designated BDR team for influencer marketing.
(17:00) How to maintain authenticity when partnering with influencers.
(21:32) How to effectively compensate influencers: Equity vs Cash.
(24:20) Dan’s experience with 2 M&A exits.
(30:08) How to keep your team motivated in moments of momentum loss.
(32:28) How each acquisition began its first conversations.
(42:30) Why email marketing is dead today.
(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/danreich/
Website: https://danreich.com
DIBS Beauty Website: https://dibsbeauty.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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