Sam McKenna is the founder of SamSalesConsulting, previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.
What You Will Learn:
Knowing when to outsource talent as a founder.
Using strategic hooks to capture engagement on social.
The power of dark social and leveraging it to increase impressions.
How to monetize your social presence.
Learning to scale things you do well effectively.
How to effectively implement the "show me you know me" framework in sales.
Highlights:
(3:40) Why building your digital footprint is more important than ever for founders
(8:30) How to carve out time for thought leadership throughout busy times.
(13:00) Strategies from Sam’s playbook that people should implement when building their social.
(20:00) High-impact strategies that Sam used to excel throughout her sales career.
(26:00) Walking the line between doing what works for you vs following playbooks given by your leaders.
(29:00) A framework for “show me you know me” in Sales.
(33:42) Hot take: Shorter e-mails are not the way to earn your ICP’s time.
(35:51) How to successfully hire for key roles.
(40:30) Hot take: Cold calling isn't the way to approach your ICP anymore.
(44:10) How to leverage data to prospect efficiently.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/samsalesli/
SamSalesConsulting: https://www.samsalesconsulting.com
Sam's LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/courses/linkedin-influencer-playbook
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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