Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.
What You Will Learn:
How to successfully set yourself up as a one-person team.
Evolving your strategy and goals as your company's goals change.
How to nail your company's messaging.
Effectively building a founder brand.
The importance of niching down to drive growth.
Highlights
(3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset.’
(12:10) How Dave grew into a VP-level role at Drift.
(12:58) How Dave started his career at Drift.
(24:00) Moments in Dave’s career where he didn’t achieve his goals.
(28:48) Aligning revenue goals between Sales and Marketing.
(31:50) Getting people excited and engaged in Drift’s product at an early stage.
(36:50) The pros and cons of starting a founder brand.
(40:39) How Dave measured success for his podcast as they started out.
(43:00) Hot take: Measuring everything in Marketing is no longer relevant.
(45:00) The importance of niching down to drive growth.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/davegerhardt/
Exit5 Community: https://www.exitfive.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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