Adam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.
What You Will Learn:
The importance of having alignment with your cofounder.
The concept of building a media channel as a part of every brand.
Being overly structured doesn't bring you the best outcomes over time.
Never stop interfacing with your customers as a founder.
Highlights:
(2:57) The thinking and execution behind Keyplay.
(6:06) How to get people to care about your early-stage startup.
(10:28) Adam’s advice to founders building a Media and community arm.
(13:50) Adam’s pivotal career story.
(20:44) The importance of the Co-founder relationships.
(23:30) Not losing track of your customer.
(27:25) How to get past the 1M mark as a startup.
(33:30) Gating content is no longer needed in tech.
(36:30) What's replacing gated content.
(38:17) Offering a free version of your product will help your company's growth at the earlier stage.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elenahutchison/
KeyPlay's Website: https://keyplay.io
PeerSignal Website: https://peersignal.org
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Share this post