Elissa Fink serves on several not-for-profit and corporate boards. Retired from Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.
What You Will Learn:
Exercising the power of no.
The importance of surrounding yourself with exceptional individuals.
Always hire folks whose best years are ahead of them.
Highlights:
(4:00) What made Elissa stay at Tableau for 11 years.
(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a marketer.
(12:56) What Elissa attributes her career growth to.
(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue.
(33:10) The importance of exercising the power of no.
(36:08) Elissa’s vital mistake attacking a competitor.
(39:37) How to make a big impact in your first 90 days at a new role.
(44:27) A brand touch is a demand touch.
(46:57) How to hire the best folks.
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/elissafink/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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