Julia Gilinets is currently the Head of Sales at Pocus, also a go-to-market executive who has helped scale businesses from 0-100M across a multitude of different industry verticals. Julia has intentionally built the product led sales foundation before it was cool; Doing PLG before PLG was a thing. She brings data democracy to go-to-market teams everywhere and always out there advising, speaking, and teaching.
What You Will Learn:
The importance of forming deeper relationships within your company
Understanding trends for the greater good of your product
The positive outcome derived from the pursuit of data
Resorting to discovery in order to better understand people’s behaviour
Why outbound and the SDR role is outdated
Highlights:
(1:40) How Julia started doing PLG before PLG became widely known.
(9:05) How to make sense of your product’s data.
(12:06) Julia’s experience working in AdTech: going from 0-35 Million and later acquired by Twitter.
(18:53) How to carve out equity for yourself after an exit.
(26:48) How to overcome mismanagement by your CEO.
(31:51) Hot take: Outbound in the SDR role is broken.
Guest Speaker Links:
Linkedin: https://www.linkedin.com/in/juliagilinets/
Pocus' Website: https://www.pocus.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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