Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.
Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups.
Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years.
What You Will Learn:
Best ways to overcome your Imposter Syndrome.
How to leverage your community in order to elevate your career and drive pipeline.
How to better understand your company's objectives.
An in-depth explanation of Kathleen's entrepreneurial journey and the importance of drawing lines in the sand when starting out.
Highlights:
(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team.
(8:09) Strategies to overcome Imposter Syndrome.
(12:33) Tips & tricks for managing a board.
(15:47) Why community is more important than ever.
(21:17) Who should be showing up in your community to drive actual revenue and demand.
(27:45) Incentivizing your team to show up in the community.
(31:11) Kathleen’s experience building and selling her company.
(40:50) Tactical advice to founders who haven’t yet found product-market fit.
(44:27) The importance of investing in your personal brand.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/
Pavilion's Website: https://www.joinpavilion.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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