‘Thinking more out of the box instead of just following playbooks is something that I think is important.’ - Martin Gontovnikas.
In this week’s episode, Scott Barker chats with Martin Gontovnikas ‘Gonto’ about taking big risks in marketing, Generative AI, and understanding customer behavior while making marketing strategies.
Gonto is the founder of Hyper Growth Partners. He previously worked with Off Zero where he started in branding relations and ended up in marketing and growth, growing with the company in revenue from 20 dollars to 20 million average revenue.
What You Will Learn:
The impact of Generative AI on marketing.
How to achieve big hairy audacious goals in marketing.
Experimenting in marketing when risk tolerance is low.
Highlights:
(04:02) Generative AI for marketing.
(09:56) Where will Generative AI be in 10 years?
(13:31) Audacious goal experiments that worked.
(22:53) Big audacious goals that turned out successful.
(30:29) Restructuring back after implementing an audacious idea.
(33:40) Running experiments when risk tolerance is low.
(36:40) How long do you run an experiment before making a decision?
(39:31) What most revenue leaders believe but Gonto doesn’t agree with.
(44:01) Fitting marketing strategies into users’ habits.
(46:36) How to get in touch with Gonto?
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/mgonto/en
Website: https://www.hypergrowthpartners.com/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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