A lot of great insights here, especially around targeting and CRM feedback loops.
It raises an interesting question: if proprietary targeting is the competitive moat, what protects the quality of the data that builds that moat?
In an AI-driven ecosystem, every conversion signal teaches the algorithm something. When invalid traffic slips into that learning process, it's not just wasted spend, it influences future optimization decisions. Signal integrity and traffic quality are becoming foundational to sustainable performance, not just campaign hygiene.
A lot of great insights here, especially around targeting and CRM feedback loops.
It raises an interesting question: if proprietary targeting is the competitive moat, what protects the quality of the data that builds that moat?
In an AI-driven ecosystem, every conversion signal teaches the algorithm something. When invalid traffic slips into that learning process, it's not just wasted spend, it influences future optimization decisions. Signal integrity and traffic quality are becoming foundational to sustainable performance, not just campaign hygiene.