Bob Elliott is the former managing director at SAP Canada, former SVP of sales at HootSuite, and former CRO of Built and Forder and limited partner in GTM funds.
Bob shares insights from his own story of acquiring $53 million for one of his customer’s SAP, taking a chance on a sales representative, and some of his personal thoughts on work ethic and work-life balance.
Highlights:
(02:05) Bob’s backstory.
(04:50) Shifting the end of year quarter to January.
(7:44) Is the old marketing playbook breaking down?
(11:47) Balancing quick transitions and giving experiments time to get results.
(15:07) Knowing when to ramp up a sales representative.
(20:35) Resolving the work-life balance equation.
(22:45) Engaging in conversations that bring you energy.
(25:14) Bob’s story of growing SAP’s revenue to $53 Million.
(30:45) Bob’s story on taking a chance on a sales rep at SAP.
(35:29) Don’t let your imagination limit the size of your potential.
(37:49) Bob’s biggest motivation at age 25.
(40:21) What must one do to get noticed for a promotion?
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/bobelliott1/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Share this post