Brendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.
What You Will Learn:
Why it’s important for a business to hone it’s messaging to better position itself.
When the business should broaden its messaging.
Love for the customer Vs Love for the Tech.
Highlights:
(2:55) About Brendan Dell.
(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.
(11:28) What is positioning?
(12:26) Brendan’s story about failure.
(20:45) How founders can focus on solving real problems before rolling out products.
(24:34) How do founders know when to broaden their marketing message?
(30:12) What makes great B2B brands unique?
(33:38) Why it’s important for businesses to position themselves for a specific persona.
(39:00) Brendan’s message to listeners.
Guest Speaker Link:
Linkedin: https://www.linkedin.com/in/brendandell/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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