Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively.
What You Will Learn:
How to create a winning culture.
How to keep your competition at bay.
How to hire talent that culturally fits your organization.
Highlights:
(02:25) Introducing Mark Cranney.
(03:48) Two books that shaped Mark's winning culture.
(10:39) How to keep your competition at bay.
(14:10) Three questions to ask when scouting for culture-fit talent.
(15:46) How to keep recruited talent motivated.
(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.
(23:00) Why you need to get more granular in your competitive strategy.
(35:17) How to create a winning culture without turning your team's culture toxic.
(37:18) "If it's not a competitive environment, for me, that's toxic."
(39:09) Mark's parting advice.
Guest Speaker Link:
https://www.linkedin.com/in/markcranney/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Referenced Resources:
Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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