I don’t think the traditional funnel shape is holding up. With the amount of information available these days, your ICP could be entering at ToF, MoF, or BoF.
One of the best GTM breakdowns I've come across in a while, the kind of piece that actually makes you stop and rethink your approach. The explanations are sharp, and the visuals do a great job of making complex ideas feel intuitive. Really well done!
Growth loops are a paradigm shift. We build growth loops into our product led sales/success motion to grow the top PLG customers.
Thoughts on the future of non-product channels? The story I’m telling myself is, some of the highest value a vendor can deliver is with social proof. One way to do that is to host the dinner. I’d be a loyal customer if my vendor connected me with 10 killers who do my role at other companies. This happens too as hoc today.
Nice article.
I don’t think the traditional funnel shape is holding up. With the amount of information available these days, your ICP could be entering at ToF, MoF, or BoF.
One of the best GTM breakdowns I've come across in a while, the kind of piece that actually makes you stop and rethink your approach. The explanations are sharp, and the visuals do a great job of making complex ideas feel intuitive. Really well done!
You are too kind - thanks, Maja!
Growth loops are a paradigm shift. We build growth loops into our product led sales/success motion to grow the top PLG customers.
Thoughts on the future of non-product channels? The story I’m telling myself is, some of the highest value a vendor can deliver is with social proof. One way to do that is to host the dinner. I’d be a loyal customer if my vendor connected me with 10 killers who do my role at other companies. This happens too as hoc today.