The iconic B2B software companies of the next decade will build distribution from day 0. The moat just moved, and we’ve entered the Distribution Era of company building.
Code generation is a commodity now, which makes bloated software the default trap. Distribution might win the initial audience, but brutal minimalism and strict agent orchestration are what actually prevent churn. You cannot market your way out of a messy, unconstrained architecture.
Distribution + deployment = growth + moat
Code generation is a commodity now, which makes bloated software the default trap. Distribution might win the initial audience, but brutal minimalism and strict agent orchestration are what actually prevent churn. You cannot market your way out of a messy, unconstrained architecture.