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96. The 4 Levers of Sales Velocity w/ Pete Crosby
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96. The 4 Levers of Sales Velocity w/ Pete Crosby

This week on the Sales Hacker podcast, we speak with Pete Crosby, Chief Revenue Officer at Ometria.

Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers of sales velocity.

What You’ll Learn 

  • Why not every top-performing SDR is cut out for management — & who is

  • 2 Frameworks for motivating your employees

  • The 4 levers of sales velocity & why this number baffles the board

  • Book recommendations & shoutouts galore

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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