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The GTMnow Podcast
91. The Importance of Creating Narrative w/ Scott Olrich
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91. The Importance of Creating Narrative w/ Scott Olrich

This week on the Sales Hacker podcast, we speak with Scott Olrich, the Chief Operating Officer at DocuSign.

Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign's vision strategy, marketing, and enablement efforts around the world. Scott brings over 25 years of leadership experience, and a proven track record for driving innovation, market adoption, and hyper-growth to his role at DocuSign.

What You’ll Learn 

  • How & why to create narrative

  • What the agreement cloud is

  • How to get started in category creation

  • Changing the sales game for smaller companies

  • How to know what you’re good at

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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