In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.
What You’ll Learn
How Jen became the CEO of SmartBug Media
The balance of keeping things the way they are with instituting new direction
What marketing tactics are and aren’t working anymore
Show Agenda and Timestamps
About Jen’s journey to CEO [2:45]
What it’s like being a CEO [06:52]
Organizational realignment [11:21]
Strategies for talent acquisition, retention, and inclusivity [14:50]
New marketing innovations [19:14]
Sam’s Corner [23:31]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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