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The GTMnow Podcast
206. Turning Your Marketing Department Into a Revenue Generator
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206. Turning Your Marketing Department Into a Revenue Generator

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.

What You’ll Learn

  1. How Kathleen grew a newsletter to 30,000 subscribers

  2. How to turn your marketing department into a revenue generator

  3. How to keep key stakeholders excited about your long-term content strategy

  4. Why performance marketing isn’t effective

Show Agenda and Timestamps

  1. About Tradeswell and Kathleen [3:34]

  2. Turning a marketing department into a revenue generator [15:44]

  3. Keeping key stakeholders excited about a long-term content strategy [21:34]

  4. Performance marketing isn’t effective [25:19]

  5. Paying it forward [27:29]

  6. Sam’s Corner [29:25]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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