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205. Changing How You Communicate with Buyers
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205. Changing How You Communicate with Buyers

In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.

What You’ll Learn

  1. Key tips for starting a new company

  2. The difference between creators and sellers

  3. The importance of self-awareness and honesty for founders

  4. Why data and activity metrics aren’t enough  

Show Agenda and Timestamps

  1. About Shruti Kapoor and Wingman [4:58]

  2. The keys to a successful startup [13:16]

  3. The difference between creators and sellers [15:31]

  4. Observations about selling to salespeople [17:56]

  5. The importance of self-awareness and honesty for founders [20:44]

  6. Paying it forward [22:02]

  7. Sam’s Corner [23:26]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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