In this episode, we've got Auseh Britt. Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus. Join us for a great conversation about what account-based marketing is and what it means when it’s done well.
What You’ll Learn
The keys to being a successful growth marketer
How a well-defined ICP makes account-based marketing easier
How MQLs are being replaced by qualified pipelines
Why sales and marketing alignment leads to better pipeline generation
Show Agenda and Timestamps
About Auseh Britt [4:15]
Keys to being a successful growth marketer [11:35]
Defining account-based marketing [13:25]
Comparing ABM and legacy B2B marketing campaigns [17:23]
Marketing and sales alignment [22:28]
Paying it forward [26:01]
Sam’s Corner [30:42]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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