In this episode, we have Andy Paul, author of Sell Without Selling Out. Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Join us for a fascinating conversation about how a more buyer-centric sales process leads to more sales.
What You’ll Learn
Efficiently moving buyers through their buying journey
Building deeper relationships with your buyers
The four pillars of selling
Looking at alternative ways to grow
Show Agenda and Timestamps
About Andy Paul[3:45]
Reflections on how things have changed in sales [6:12]
The four pillars of selling [12:30]
True personalization at scale [14:51]
Winning bigger deals without brand recognition [18:11]
Good companies vs. bad companies [22:48]
Paying it forward [24:49]
Sam’s Corner [27:20]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Share this post