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The GTM Podcast
191: Grow Your Startup Organically Outside of a Major Market
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191: Grow Your Startup Organically Outside of a Major Market

In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.

What You’ll Learn 

  1. Perseverance is the key to gaining traction

  2. Benefits to growing your company in Chattanooga

  3. Baking an ecosystem of encouragement into your company

  4. Why gamification is such a powerful concept in sales 

Show Agenda and Timestamps 

  1. About Brian Trautschold & Ambition[2:15]

  2. The power of gamification [7:00]

  3. Advantages to growth outside a major market [15:30]

  4. Using available tools to strengthen culture [22:31]

  5. Paying it forward [28:25]

  6. Sam’s Corner [31:05]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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