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The GTM Podcast
189: Meaningful Recognition: How to Show Your Employees That You Care
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189: Meaningful Recognition: How to Show Your Employees That You Care

In this episode of the Sales Hacker Podcast, we have Kevin Yip, COO & Co-Founder at Blueboard, an employee recognition company he founded after working 100-hour weeks without appreciation. Join us for a frank conversation about recognizing your employees’ achievements and rewarding them with experiences that matter.

What You’ll Learn 

  1. The rich reward of giving your employees personal experiences

  2. Building a company out of joy

  3. Learning what you’re good at as an entrepreneur

  4. Scaling to offer a community 

Show Agenda and Timestamps 

  1. About Kevin Yip & Blueboard [2:20]

  2. How burnout led to Kevin’s entrepreneurship [5:00]

  3. The surprising things about running a startup [12:25]

  4. How to scale sales & marketing [15:15]

  5. A philosophy for finding and keeping talent [19:00]

  6. Paying it forward [23:00]

  7. Sam’s Corner [26:20]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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