In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.
What You’ll Learn
What’s surprising about starting a company today
The virtual meeting space has barely begun to evolve
Articulating your product in a way that creates a category
How to differentiate in a crowded environment
Show Agenda and Timestamps
About Veronika Riederle & Demodesk [2:20]
What’s surprising about founding a company today [8:25]
Why we should disrupt human communication [13:08]
Differentiating your company in a competitive environment [15:30]
Making gender in leadership a less controversial topic [22:45]
Paying it forward [24:50]
Sam’s Corner [27:30]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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