In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.
What You’ll Learn
Personalization makes a difference in prospect response
Video mail and messaging is a huge personalization aid
The SDR role is all about learning and being coachable
Hiring people early to tech sales is ultra rewarding
Show Agenda and Timestamps
About Appy Choudhary & Blend [1:50]
A sales leader’s hiring process [6:02]
Using personalization and creativity to drive responses [9:05]
The unexpected in sales leadership [13:30]
Advice about generating opportunities [19:30]
Paying it forward [20:53]
Sam’s Corner [22:17]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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