In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.
What You’ll Learn
- Why trust is integral to chiefs of staff
- Who sales development should report to (spoiler: it’s marketing)
- The importance of employer brand
- Being intentional about employee satisfaction
Show Agenda and Timestamps
About Amy Frampton & Bamboo HR [3:13]
Quick aside: What a chief of staff does [9:46]
Changes in marketing in the last 15 years [13:08]
Who should sales development report to? [15:20]
Employer branding & employee satisfaction [20:51]
Paying it forward: Shout-outs [26:48]
Sam’s Corner [29:00]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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