In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.
What You’ll Learn
- The role of product marketing, perfectly summarized
- Why pricing is too often an afterthought
- How to make pricing decisions upstream
- The importance of truth telling
Show Agenda and Timestamps
- About Ajit Ghuman & Narvar [3:40]
- The role of product marketing [5:30]
- A pricing philosophy that works [8:55]
- The relationship between price & customer satisfaction [14:15]
- Why truth trumps feeling good [22:28]
- Paying it forward: shout-outs [27:16]
- Sam’s Corner [29:40]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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