In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection.
What You’ll Learn
Voice, tone, and language manipulation techniques
How sales expression relates to human empowerment
Investigating the story you tell about yourself
The role of fear in sales
Show Agenda and Timestamps
About Tom Stern & Stern Executive Search [4:16]
What sales expression means [11:38]
Using mirroring to close a deal [19:51]
Listening, absorbing, synthesizing [26:50]
Paying it forward: shout-outs [31:09]
Sam’s Corner [36:03]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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