Overview:
Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.
What You’ll Learn
Key principles to empower SDRs for success
Tips and tactics for using video in outbound
How long should sequences be? How many channels?
Should sales development fall under sales or marketing?
The sales pro's internal battle to sell without ego
How to change your mindset on rejection
Show Agenda and Timestamps
Key principles to empower SDRs for success [4:55]
Tips and tactics for using video in outbound [7:14]
How long should sequences be? How many channels? [8:49]
Should sales development fall under sales or marketing? [14:25]
The sales pro's internal battle to sell without ego [15:24]
How to change your mindset on rejection [19:33]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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