Overview:
This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales.
What You’ll Learn
From neuroscience to revops: How Sara used her brain to start her sales career
The difference between success and failure
Get out of the dollar bin... or... Why discounts aren't your friends
The hardest non-technical job in the organization and how to get it
How to be ethical and avoid shady deals
Show Agenda and Timestamps
Show Introduction [00:10]
From neuroscience to revops: How Sara used her brain to start her sales career [5:56]
The difference between success and failure [10:06]
Get out of the dollar bin... or... Why discounts aren't your friends [13:53]
The hardest non-technical job in the organization and how to get it [19:49]
How to be ethical and avoid shady deals [22:09]
Sam’s Corner [26:02]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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