151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox

Overview:

This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.

What You’ll Learn

1. The power of a coffee meeting: How Stephanie amped up her career

2. How to shift from marketing to sales without losing steam

3. The great reset: From sales-led to product-growth orientation

4. "Leads don't matter" — Stephanie wades into the controversy

5. For the love of all things Burger King

Show Agenda and Timestamps

1. Show Introduction [00:10]

2. The power of a coffee meeting: How Stephanie amped up her career [6:33]

3. How to shift from marketing to sales without losing steam [14:11]

4. The great reset: From sales-led to product-growth orientation [19:11]

5. "Leads don't matter" — Stephanie wades into the controversy [24:17]

6. For the love of all things Burger King [30:02]

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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